Monday, January 20, 2020

A Modern Synthesis of Science with Eastern Christianity Essay -- Philo

Introduction Since the dawn of consciousness, humans have strived to understand the world around them and their place in it. From the first naturalistic surveys of the flora and fauna of the earth painted on the rocky walls of fire-lit caves millennia ago to the enormously complex investigations into quantum physics ventured at today’s particle accelerators, human curiosity has known no bounds. By way of organizing the countless questions posed and answers sought, broad conceptions of "science," "reason," "philosophy," and "religion" have been created and debated by humankind for centuries. Beginning in earnest during the Age of Reason following the Renaissance, two distinct ways of understanding the world seemed to form. On one hand, understanding could be realized by rational thought, reason, and the applications of science. On the other, understanding could be achieved by faith in some divine presence, the application of religion. A philosophical conflict quickly developed between the t wo camps: what should reign supreme in human understanding of the world—science or religion? The debate had no clear-cut answer, and only tautological methods of prioritizing one over the other. Various ways of relating science and religion have been proposed and adopted in the past century or two. As summarized by Ian Barbour in his Religion and Science, philosophers concerned with the interaction (or lack thereof) of science and religion have been left with four broad options: Conflict, Independence, Dialogue, and Integration. The divisions proceed from fundamental ideas about how science and religion, in very general terms, operate and work in the world. Conceptions separating science and religion philosophically, arguing that they serve... ...otheses, models, experience, intuition, hypotheses, models†¦) . That the priorities of science and religion, and the pathways that each entity uses to progress, are so similar, and yet the entities themselves so separate, leads quite nicely into the dialogue position. Any consideration (investigations into the character of some object or an answer to some question) can involve both types of inquiry: "Nothing excludes the co-existence of faith and science when faith is not imaginary and science does not falsify its positive character with the use of metaphysics." Though full and harmonious integration may not be possible, a very useful, satisfying, complete dialogue between the right religious tradition and most scientific philosophies may easily produce a harmonious, complementary, synthesis to grant a better understanding of humanity and its place in the world.

Sunday, January 12, 2020

High School Credits and Graduation Requirements

Noemi Robles English 101 Arguing a Position Rough Draft High School Credits and Graduation Requirements â€Å"In 1997, Chicago raised its graduation standards to well above what Illinois then requires, asking all students to complete all of the courses necessary for entry to competitive state universities†(1). Many people believed that this may cause many students to drop out, but in reality, the graduation rates improved. Now, we are currently facing a nationwide dilemma. Many high schools are cutting graduation requirements and taking away classes that are important to both the students and teachers.I propose that every high school nationwide should have at least seven courses to take and that every student will graduate with a minimum of twenty-six credits. The most credits a student can obtain is twenty-eight which will be applied in the system. Some schools such as a high school in Santa Ana, California have their students graduate with at least two-hundred and forty cred its essay writer reviews. In 2009, the district wanted to reduce the credits to two-hundred and twenty so more students will graduate. â€Å"By lowering them its just like saying we don't want to put our students to their full potential†(2).Although two-hundred and forty seems like a lot, a course is worth a lot of credits as well which averages out neatly. It would be easier to have every school change the number to twenty-eight and twenty-six so there isn't any confusion. The state of Texas already has this standard and in the past, the graduation requirements have changed many times. Reducing graduation credits will not make things easier for students, but it will affect their performance when they are preparing for college.This issue should be addressed to everyone so every generation can prepare for their futures and be successful. Many schools want to lower their graduation requirements so more students will finish school and so others won't have the urge to dropout. An other reason why lowering these requirements could benefit us is because it will cost less money if some courses are taken out which means fewer teachers as well. â€Å"Twenty-five percent of all students, nearly forty-percent of Black and Hispanic kids fail to graduate†(3).This could also help schools raise their attendance and raise the graduation rates. Since many believe that lowering the graduation requirements is a good thing, they don't realize how much it could actually affect the students who are taking fewer courses. The reason we have schools is to prepare us for college and to prepare for adulthood. Schools benefit us mentally, physically, and emotionally. We learn to interact with others, we learn about ourselves, and we learn different materials to help us understand the way things work and why we do them.Lowering the amount of credits needed to graduate isn't going to make us smarter or help us prepare for our futures. There are many hardworking students who wa nt to learn and taking away a few courses can affect many especially if it was a course students wanted to take. One disadvantage of lowering the graduation requirements is not being prepared for college and it could be harder to be accepted into a good college or university. â€Å"According to a recent national survey, an overwhelming eighty-one percent of high school students expect to attend college†(4).Now a high school diploma isn't enough to find a good job and live on your own. A college graduate will have a better chance of obtaining that job which will make finding a job a lot more difficult, which is the second disadvantage. Students need those extra classes that are being taken away to prepare them for college. â€Å"Because too many students are not learning the basic skills needed to succeed in college or work while they are in high school, the nation loses more than $3. 7 billion a year†(4). A higher education can help lead to a rewarding career and a hap pier life.Students attending any high school should have many opportunities to succeed therefore we shouldn't even consider taking away any courses or lowering the amount of credits needed to graduation. Another reason why we shouldn't lower the credits, is because many classes that students want to take as an elective may not be in the curriculum therefore, they won't have the opportunity to learn something they were looking forward to. Although there should be a number of required courses students should take, electives help students feel more excited to attend school and that elective could be something that they want to study in the future.Some AP courses may also be taken away if they were to lower the graduation requirements. Lastly, lowering the requirements will cause students to slack off in school because they will find it easier to graduate especially incoming freshmen who don't fully understand the importance the first year of high school, and can influence colleges and universities to decline their admission. â€Å"Another high school in Scott County in Kentucky realized that they needed to make reforms after analyzing statistics that showed that forty-five percent of their incoming freshmen were likely to fail at least one ninth-grade class†(5).Students should be inspired to achieve and if we lower their credits they won't have the opportunity to go as far as they are willing to go. Most public high schools in California get their money to pay for teachers and programs through the state. The state pays for schools through revenue, funds, and grants. The money comes directly from 21. 8% state revenue, 38. 4% state general purpose revenue, 1. 6% state lottery revenue, 9. 2% federal, 21. 4% local property taxes and fees, and 7. 6% from other local revenue.The funds that are used are unrestricted funds which can be used for any purposes and earmarked funds which can be used for specific purposes. The grants that are given to schools consist of the base grant (funding for ordinary classroom operations), special education grant (additional flexibility in the use of special education funds), opportunity to learn grant (funding for compensatory instructional services for disadvantage students), instructional improvement grant (funding for staff development and instructional services such as arts and technology programs), and charities (6).Money shouldn't be a big issue because schools can receive money in many ways. â€Å"Morton High School District 201 officials have cut the number of credits students need to graduate and lengthened class periods in what the board president calls ‘the most effective and practical way to save the district money'†(7). Even though they are lengthening the school day, the graduation requirements have dropped which means students will be taking less classes then before.Since money seems to be the biggest issue, schools should encourage students to improve their attendance and get be tter grades because the school can receive more money from that. This obstacle can be solved with just a little hard work and dedication. â€Å"Most children who attend public and private schools in the U. S. Spend between 175 to 185 days in the classroom a year and enjoy a summer break between the months of June and September. The average length of the school day is six hours. U. S.Students spend approximately 30% less time in school than students in other industrialized nations, putting them at a disadvantage as they compete in the global arena†(8). This is extremely important because we as a nation constantly want to become the best but yet the next generation is having a hard time competing in ‘the global arena' because America isn't providing longer school days and more classes for our students. High school shouldn't be as long as six hours because many students work and others are in extra-curricular activities.Students need that gap in order to complete any assig nments and to get enough sleep for the next day. Summer vacation is also a benefit to students because students can relax, be with family, and do many other activities that they wouldn't be able to do if they were attending school. We believe that schools should not be lengthened but in order to prevent students from forgetting what they learned before school ends, they should complete some summer work, especially for math. AP courses give summer work to prepare students, but the work they receive will not be as much, so students won't become stressed.Students will still be able to enjoy their long break from school but have the opportunity to learn as well. If we lowered our graduation rates, there would be less high school dropouts, less classes being failed, more high school graduates, and school districts will be able to save more money if they cut classes that they thought weren't important. If the requirements were made easier for students, they may be inspired to try more cha llenging courses as well. Although there are several key points to the opposing argument, students can still be challenged by having more courses to choose from.If the requirements are higher to graduate, they will try harder to achieve and students who enjoy participating in sports will be motivated to achieve because they have to be passing a certain amount of classes to be eligible. Overall, keeping the credits to at least twenty-six can benefit students in many ways. We should support students to try their best and to achieve their goals. Bibliography 1. Will Raising High School Graduation Requirements Cause More Students To Drop Out?. 25 March 2013. ;http://www. achieve. org/files/ImproveGradRates. pdf;. 2.Barboza, Tony. â€Å"Santa Ana seeks to ease high school graduation requirement. † Los Angeles Times. 08 Feb. 2009:1-2. 27 March 2013. ;http://articles. latimes. com/2009/feb/08/local;. 3. Downey, Maureen. 26 March 2013. ;http://blogs. ajc. com/get-schooled-blog/2010/0 6/02;. 4. Paying Double: Inadequate High Schools and Community College Remediation. 27 March 2013. ;http://www. allyed. org/files/archive;. 5. McCallumore, Kyle M. , and Ervin F. Sparapani. â€Å"The importance of the ninth grade on high school graduation rates and student success in high school. Gale Student Resources in Context. Web. 29 March 2013. 6. How California Schools Get Their Money. 29 March 2013. ;http://www. cbp. org/pdfs;. 7. Ruzich, Joseph. â€Å"Morton High Schools Cut Graduation Requirements to Save Money. † Chicago Tribune. 10 June 2010. Web. 28 March 2013. ;http://articles. chicagotribune. com/2010-06- 10/news/ct-met-0611-morton-bells-20100610_1_president-jeffry-pesek-number-of-credits;. 8. ProQuest Staff. â€Å"At Issue: School Schedule. † ProQuest LLC. 2012: n. pag. SIRS Issues Researcher. Web. 29 March 2013.

Saturday, January 4, 2020

A Advertisement For Reebok s Sports - 943 Words

This advertisement, for Reebok, shows six pictures of J.J. Watt pulling weights behind him while running in a football stadium with fire behind him. On the bottom of the advertisement is the text, â€Å"PUMP TO FIT. FIT TO IGNITE.†. In the center of the advertisement is a concrete sidewalk with football turf on both sides and Reebok Zpump tennis shoes in the middle of the sidewalk, displaying the little round pump button on the tennis shoes. The thesis for this ad is: Wear these tennis shoes and you will be just as fast and explosive as J.J. Watt is on the football field. The purpose of this ad is to convince the audience to purchase these shoes. This Reebok advertisement, which is in Men’s Fitness, is intended for athletes, but most specifically football players. J.J. Watt is the most feared defensive end in the NFL and this advertisement helps athletes believe that they themselves can be just as good and explosive as J.J. Watt just by wearing these tennis shoes. J.J. Watt is shown in different stances as he takes off to run, which would most likely be the 40 yard dash, because he is shown on turf surrounded by a football stadium. At first, he starts off pulling the weights, which are attached to his waist. The advertisement shows the weights to be very heavy, which would suggest that the shoes help you become stronger and able to push a defender aside with ease. Secondly, you see J.J. Watt get into his stride with fire behind him, which would suggest he is exploding into hisShow MoreRelatedReebok Ad Campaigns1739 Words   |  7 PagesREEBOK Introduction: Reebok is the oldest running shoe company, having been started by a cobbler in the UK in the 1890s. Capitalizing on American Paul Fireman’s foresight into the dance craze, aerobic craze, and later the rise of casual street basketball shoes, Reebok quickly became the number-one selling running shoe, easily beating and staying ahead of the then near-15-year-old Nike. In 1988, Reebok launched its first brand campaign, U.B.U. (ie, Reebok lets you be you). However, it went up againstRead MoreAdidas branding strategies1059 Words   |  5 PagesDuraiganasan Subramaniam SCSJ-0003731 BA456 Marketing Cases Mr.Francis Ng Adidas Introduction Adidas is a Germany multinational corporation that design and manufacture sport accessories and clothing. Besides, its core business adidas also have leverage its product types such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods. Adolf Dassler, founded adidas in 1948, after the separated from his brother Rudolf who was founded Puma which is main rivalry of adidas in earlyRead MoreNike And New Balance : Nike937 Words   |  4 Pagesand New Balance both are companies that sell sports apparel. Nike brand is one of the most popular brands and has been around years and has the popular slogan â€Å"Just Do It†. 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While research indicates there’s a belief that Adidas makes better footwear than Nike (Vertical AscentRead MoreNike Five Forces1573 Words   |  7 Pagesinternational companies are Nike ¡Ã‚ ¦s major competitors, for instance, Adidas and Reebok. 2. How do they compete each other in term of 4P marketing strategy Product: As an athletic shoes producer, they try to provide better quality and more comfortable shoes that fit to the sport player through research and development. By claiming their shoes meet the physics need of different sports, which help the sport player to maximize their ability by protecting them and reduce the sport harm. Price: They haveRead MoreReebok Marketing Plan11312 Words   |  46 PagesReebok Realflex | By The Breezers: Mannan Wu Abbey Barnes Chase Carraro Mohammed Baamer Deborah Dani Dylan By The Breezers: Mannan Wu Abbey Barnes Chase Carraro Mohammed Baamer Deborah Dani Dylan Final Marketing Plan | Professor Quinlan-Wilder November 16, 2011 Marketing 2800 Professor Quinlan-Wilder November 16, 2011 Marketing 2800 | | Executive Summary Reebok prides itself on creating products to enhance athletic ability. Upon formation of the company, ReebokRead MoreCompetitive Analysis Of Nike Vs. Nike1497 Words   |  6 PagesCompetitive Analysis The chief competitors to Nike are Adidas, Reebok, Under Armor and Puma and the minor competitors are ASICS and VANS. In accordance with Porter’s 5 Forces, Nike has faced competition by using different and distinct capabilities in marketing. One attribute to such capability is its value or benefit offered to its customers. The intensity of competition from its competitors is high for each firm competes in various key areas of business. For example, Adidas has loyal customers whoRead MoreReebok International Ltd.5346 Words   |  22 PagesReebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo. Reebok’s mission vision-Always Challenge and Lead through Creativity Reebok believes that human rights are most important thing as like as every person needsRead MoreNike vs Adidas1127 Words   |  5 Pagesstrategies followed by two of the world’s best sports company’s Adidas and Nike as they have been in rivalry for a long time. I would also like to find out the strengths and weakness of both the companies. INTRODUCTION OF THE COMPANIES ADIDAS Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, golf company (including Ashworth), and Rockport. Besides sports footwear, the company also produces other productsRead MoreWhy Is Nike the Biggest Training Shoe Company in the World1222 Words   |  5 PagesAthletic shoes have become a basic part just about everyone s wardrobes. This is due to both the increasing numbers of people exercising and the trend towards casual apparel. One of the most popular brands in the world is Nike. Competition is strong at all levels within the industry, especially among the leaders. However, Nike has successfully differentiated from these competitors. This essay will concentrate on what makes Nike shoes standing out from the rest. Starting from making running shoes

Friday, December 27, 2019

The Levels of Measurement in Statistics

Not all data is created equally. It is helpful to classify data sets by different criteria. Some is quantitative, and some are qualitative. Some data sets are continuous and some are discrete. Another way to separate data is to classify it into four levels of measurement: nominal, ordinal, interval and ratio. Different levels of measurement call for different statistical techniques. We will look at each of these levels of measurement.​ Nominal Level of Measurement The nominal level of measurement is the lowest of the four ways to characterize data. Nominal means in name only and that should help to remember what this level is all about. Nominal data deals with names, categories, or labels. Data at the nominal level is qualitative. Colors of eyes, yes or no responses to a survey, and favorite breakfast cereal all deal with the nominal level of measurement. Even some things with numbers associated with them, such as a number on the back of a football jersey, are nominal since it is used to name an individual player on the field. Data at this level cant be ordered in a meaningful way, and it makes no sense to calculate things such as means and standard deviations. Ordinal Level of Measurement The next level is called the ordinal level of measurement. Data at this level can be ordered, but no differences between the data can be taken that are meaningful. Here you should think of things like a list of the top ten cities to live. The data, here ten cities, are ranked from one to ten, but differences between the cities dont make much sense. Theres no way from looking at just the rankings to know how much better life is in city number 1 than city number 2. Another example of this are letter grades. You can order things so that A is higher than a B, but without any other information, there is no way of knowing how much better an A is from a B. As with the nominal level, data at the ordinal level should not be used in calculations. Interval Level of Measurement The interval level of measurement deals with data that can be ordered, and in which differences between the data does make sense. Data at this level does not have a starting point. The Fahrenheit and Celsius scales of temperatures are both examples of data at the interval level of measurement. You can talk about 30 degrees being 60 degrees less than 90 degrees, so differences do make sense. However, 0 degrees (in both scales) cold as it may be does not represent the total absence of temperature. Data at the interval level can be used in calculations. However, data at this level does lack one type of comparison. Even though 3 x 30 90, it is not correct to say that 90 degrees Celsius is three times as hot as 30 degrees Celsius. Ratio Level of Measurement The fourth and highest level of measurement is the ratio level. Data at the ratio level possess all of the features of the interval level, in addition to a zero value. Due to the presence of a zero, it now makes sense to compare the ratios of measurements. Phrases such as four times and twice are meaningful at the ratio level. Distances, in any system of measurement, give us data at the ratio level. A measurement such as 0 feet does make sense, as it represents no length. Furthermore, 2 feet is twice as long as 1 foot. So ratios can be formed between the data. At the ratio level of measurement, not only can sums and differences be calculated, but also ratios. One measurement can be divided by any nonzero measurement, and a meaningful number will result. Think Before You Calculate Given a list of Social Security numbers, its possible to do all sorts of calculations with them, but none of these calculations give anything meaningful. Whats one Social Security number divided by another one? A complete waste of your time, since Social Security numbers are at the nominal level of measurement. When you are given some data, think before you calculate. The level of measurement youre working with will determine what it makes sense to do.

Wednesday, December 18, 2019

Advantages And Disadvantages Of Group Liability - 1706 Words

Abstract: An extensive debate exists about the advantages and disadvantages of group liability. In group liability, a group of individuals are responsible for each other’s loans if one member defaults, versus individual liability, where only the borrower is at risk if they default. Group liability in microcredit purports to improve repayment rates through peer screening, monitoring, and enforcement. However, it may create excessive pressure, and discourage reliable clients from borrowing. (1) Summary of the Article: Researchers examined two trials conducted by the Green Bank of Caraga to evaluate the effects of group liability relative to individual liability on monitoring and enforcing loans. In the first trial, a randomly selected half of the bank’s 169 existing group-lending centers on the island of Leyte were converted to the individual liability model, phased in over time. Researchers could then isolate the impact of group liability on behavior through peer pressure by comparing the repayment behavior of existing clients in group-liability centers and converted individual liability centers. Centers were then assigned to comparison, individual liability or staggered individual liability (the first loan for each member is covered by group liability, but subsequent loans have individual liability). Critical to the design is the fact that individual-liability centers were converted from existing centers, and not newly created. By comparing the repayment behavior ofShow MoreRelatedAdvantages And Disadvantages Of Sole Proprietorship1161 Words   |  5 Pageslimited liability companies, subchapter S corporations, and regular corporations are all different forms of a business. Each one has different advantages and disadvantages that make them their own unique business form. The simplest form of business is a sole proprietorship. These are mostly small businesses, like a local grocery store, where a single proprietor owns and runs the business. They are also responsible for all business transactions, and responsible for all the debts and liabilities fromRead MoreSample Resume : Selecting Partnership Formation1311 Words   |  6 Pagesthe best partnership formation in current situation. After extensive researches, I would like to use this opportunity to clarify the answer for you. I constructed the memo into introduction of partnership, different types of partnerships, advantages and disadvantages of different partnerships, federal case studies, and recommendation. Introduction of Partnership: According to Internal Revenue Code, a partnership is an association formed by two or more persons to carry on a trade or business, with eachRead MoreBusiness Essay Topic: Forms of Business Organizations930 Words   |  4 Pagesbe out of business because of the government, however, they cant touch your pension. 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The UK public sector consists of the differentRead MoreTaking a Look at Different Forms of Business1394 Words   |  6 Pagesmust first understand the characteristics, advantages and disadvantages of each form of business. I intend to outline this information, in effort to provide business owners with the information necessary to make an informed decision regarding the appropriate form of business for their situation. Sole Proprietorship Sole proprietorships are the simplest and most common form of business. This form of business is generally owned by a single owner. The advantages of a sole proprietorships are that they

Tuesday, December 10, 2019

Communication Process Paper free essay sample

No individual, group, or organization can exist without communication: the transfer of meaning among its members. It is only through transmitting meaning from one person to another that information and ideas can be conveyed. Communication, however, is more than merely imparting meaning. It must also be understood. Before communication can take place, a purpose, expressed as a message to be conveyed, is needed. It passes between a sender and a receiver. The message is encoded (converted to a symbolic form) and passed by way of some medium (channel) to the receiver, who retranslates (decodes) the message initiated by the sender. The result is transfer of meaning from one person to another. In this paper I will be describing the communication climate in my organization as a whole. I will be explaining the strengths and weaknesses of my organization’s communication. I will be explaining the management approach of your organization’s supervisors, managers, and executives contribute to or detract from effective communication. I will also provide an example that supports my view. The key parts of the communication process consist of the sender, encoding, the message, the channel, decoding, the receiver, noise, and feedback. The sender initiates a message by encoding a thought. The message is the actual physical product from the sender’s encoding. When we speak, the speech is the message. When we write, the writing is the message. When we gesture, the movements of our arms and the expressions on our faces are the message. The channel is the medium through which the message travels. It is selected by the sender, who must determine whether to use a formal or informal channel. The receiver is the object to whom the message is directed. But before the message can be received, the symbols in it must be translated into a form that can be understood by the receiver. This step is the decoding of the message. Noise represents communication barriers that distort the clarity of the message. Examples of possible noise sources include perceptual problems, information overload, semantic difficulties, 3 or cultural differences. The final link in the communication process is a feedback loop. Feedback is the check on how successful we have been in transferring our messages as originally intended. It determines whether understanding has been achieved. The communication climate of my organization as a whole is an open, clear communication climate which I feel tends to increase productivity. Also of importance is a certain degree of openness in terms of workers being able to express their opinions and feelings without fear of retaliation. When the employees not only know exactly what is expected of them, but understand that they have the responsibility of meeting those needs, improvement in job performance is likely to be the result. If good job performance is then rewarded favorably, such as through feedback, raises, awards or promotions during scheduled reviews, employees are more likely to keep improving on their productive work behaviors. Communication is mostly done orally and in writing, the manager does this because she wants to make sure everyone understands what is being communicated. The best communication climates foster clarity. My company values and expectations can be communicated in many ways that work to strengthen communication. Managers are able to build a better communication climate by monitoring it and modeling clear communications in conversations, meetings and memos. They have an idea of a win-win situation between the employers and employees forms the strong basis of effective communication climates. The strengths of my organization’s communication are the constant oral meetings that are done to make sure everyone is on the same page. Everything is also done in writing even though the message was already done verbally. During open communication everyone is able to give feedback and voice their opinions. Another strength is that management shows employees that 4 they appreciate our hard work by given raises and feedback on a job well done. Communicating to workers through a system of expectations and rewards helps them own the responsibility to take the initiative in their work and workplace behaviors. Taking responsibility and being expected to take the initiative can also help reduce negative attitudes. The weakness of my organization’s communication is the negative attitudes such as defensiveness that some of the employees get when they feel that a policy doesn’t make since and the manager’s and the supervisor doesn’t show any concerns. Another weakness is if an employee is unclear on any part of his or her job expectations may respond that he or she wasnt told and thats why the needed work wasnt done. His or her attitude may even affect co-workers, which is likely to only create more negativity in the workplace climate. I feel that the management approach of my organization’s supervisors, managers, and executives contribute to effective communication. They do this by always communicating verbally and in writing. Also, if there is a conflict it is solved face-to-face, with the involved parties and management to resolve the conflict. For example, management had a meeting regarding a new policy they wanted to implement within the company. Management communicated that there was going to be a new policy and they had an employee’s meeting for feedback on the new policy and this feedback was going to help them decide to keep the policy or to come up with another police.

Tuesday, December 3, 2019

Why Organic Traffic Beats Social and Paid

by Chris Reid The SEO cat and mouse game only intensifies further with Google pushing out over 500 algorithmic updates each year. The SEO guidelines of unique content, engaging articles, and good user experience are old school, and aren’t enough to rank sites now. It is quite common these days that most search engine optimizers give up trying to rank their sites and resort to paid traffic and social media to drive in visitors. But is this traffic as effective as organic traffic? What the Charts Say While paid traffic sources like Google AdWords and traffic from social media often offer perks such as the ability to quickly set up ad campaigns, and traffic without the hassles of SEO, they aren’t as effective as organic traffic. Statistics reveal that about 51% of all traffic to business websites comes from organic search, whereas paid search and social media deliver only 10% and 5% respectively. The reason behind this discrepancy lies within the customer mindset of the traffic from these sources. Why So? Organic traffic tends to be much more effective due to the simple fact that people prefer search engines at every end of their purchase journey, starting from investigation on a particular product to finally making the purchase. Social, on the other hand, is much more suited for connecting with people and promoting brand image even before the people decide whether they need the product. Hence, the relatively small share of social media in traffic is quite justified. While paid search offers webmasters the opportunity to have their webpages placed even above the worthy organic search results, they never tend to convert as well as the organic results due to the simple fact that users don’t trust the ads. While Google is putting in more and more effort to make the ads and organic results to look the same, an increasing number of users are getting to know that the paid results are inferior to the organic results. The Best Way to Go Webmasters need to perceive the significance of organic search and realize that users will always favor organic SERPs (search engine results pages) over social and paid SERPs. Social media exposure can be used more effectively when it is used to promote brand awareness rather than selling. Paid search is best used when it is in addition to SEO. When traffic starts flowing into the site, and popularity and reputation builds up, it is an indication to the search engines that the site is worth ranking. It is true that unique website content, effective content marketing, and good user experiencearen’tenough to land yourwebpages in the SERPs these days. But they are definitely the right way to go. Without these, it is almostguaranteedthat you will have poorconversion rates. Unique content andengaging articles will only catapult the speed of natural linking to the site, and as most SEOs agree, linking is half of the SEO game. Bundle that with the essentials on page optimization and ranking factors like user acceptance and regular content updates, then you’re already far ahead of 90% of those webmasters out there who just resort to paid search and social media advertising when they just can’t rank their sites. If you want to rank in Google, you must deserve to be ranked in Google.