Chris Mccandless’ Death “Into the Wild” Essay

Many people have come to the conclusion that Chris McCandless’ untimely death was a result of his arrogant nature or a possible psychological disorder. However, his death was caused by a simple mistake, his lack of geographical knowledge, and his desire to find himself. When Krakauer’s moving article in Outside magazine was published, copious amounts of hate mail was received regarding McCandless’ cause of death. Initially it was believed that he mistook two similar plants, the wild potato and the toxic wild sweet pea, then accidentally poisoned himself when consuming their seeds. Alaskan residents dubbed McCandless as â€Å"ignorant† and â€Å"unprepared† for supposedly confusing the similar plants. After further research Krakauer discovered that McCandless was poisoned by the wild potato plant’s seeds, which were not described as toxic in any published text. This ill-fated blunder does not show incompetence specific to McCandless, as most people would have made the same decisions. There have been scores of young men lacking common sense who wander out into the wilderness to attain meaning and do not return. Several of them, including John Waterman and Carl McCunn, were similar to Chris, but in pivotal ways their stories were deviating. John Waterman was severely traumatized and obviously mentally ill. Chris was neither of those things. Additionally, Chris was not expecting to be rescued after making a dim-witted mistake, like Carl McCunn. Krakauer stated that â€Å"It is not unusual for a young man to be drawn to a pursuit considered reckless by his elders.† Chris may have lacked some common sense, but conceited qualities did not contribute to his downfall. His drive to push himself past his limits contributed to his demise, not superciliousness. Perhaps the most tragic notion of McCandless’ death is how simply it could have been avoided. Unbeknownst to Chris, there were multiple cabins a few miles from the Fairbanks bus 142. Each was stocked with food and survival supplies. This knowledge could have easily prevented his death. Crossing the Teklanika River was one of the important factors that inhibited McCandless from leaving the wild. He was not aware that downstream in the vicinity of the bus there was a gorge that allowed safe transit across the river. A gauging station was also close by. It would have allowed him to cross the river with ease since hunters had placed the basket on the bus-side of the river. It is overwhelming to imagine the extents to which McCandless suffered physically and mentally, when salvation was so near to him. A simple topographic map would have almost certainly saved his life. McCandless was not arrogant, a sociopath, or an idiot, like so many have stated. He may have lacked the common sense to buy a map, but was in no way incompetent. He also made some mistakes that anyone who was not a trained botanist would have made, and was like many young men in that he pushed himself to the extreme limits. Chris McCandless’ story is not unique because he ventured out into the unforgiving wild. It is captivating because McCandless gave up everything to find himself, even if he ended up being lost on the way.

Incomplete related Literature Essay

According to Aquino (2005), importance of computer application is increasing day by day. Nowadays we can’t stop the innovation, technology help us from living. â€Å"Lacks of enrollment system in schools can lead to chaos ant troubles† as stated by Ace Adrian (2011). Students will be confused on what they should do to be able to enroll that is why such systems is extremely useful in the way that it retrieving vital information of the students. Without it can lead difficulty both the administration of school and student in enrollment processes. Many countries nowadays, especially the developing nations are challenged by the rapid technological changes. This has radically changed the living and working styles of the entire society. This transformation has been driven partly by rapid technological innovation. In the 20th century saw the rise of the industrial revolution with steam-powered machines intensifying and expanding human productive power, the 21st century was characterized by the birth of machine-powered flight and the human creativity even more made possible new ways by which humans could live and work together( Victoria L. Tinio, 2002) . Transformation of manual enrollment to a automated and now into web based automation is one example of what has driven partly by rapid technological innovation. Technology innovation had influenced man’s work from data processing, business transaction, research planning and monitoring. Web applications are popular due to ubiquity of its application. Significant advantage of building a web application to support a standard browser feature is the ability to perform as specified, regardless of the operating system installed on a given client (Bacala & Reanno, 2009). A web- bases enrollment system has featured that meet most of academic institution system’s needs and requirements. This includes standardized modules for students registration, enrollment, grade management and payment that are necessary to operate a school.

What Is Modern Town Planning Environmental Sciences Essay

â€Å" Modern town planning originated in Britain in the nineteenth century following a figure of urban reformists showing concern about the wellness and environmental conditions developing in towns and metropoliss following the Industrial Revolution. † ( Western Australian Planning Commission, 2007 ) . Planning, it ‘s non an easy word to specify, with it holding so many different significances to the one word. Although in the context in which this essay will discourse, Planning, or more specifically, Town Planning is the direction of land usage and the development in which, through the execution of policies and statutory procedures. These policies and processes enable the land to prolong growing and guarantee the balance between the communities and their surrounding environments. Planing involves the balance of the built environment and the natural environment therefore bettering on economic, societal and environment issues for the present every bit good as the hereafter. The two cardinal constituents of planning, involve Strategic Planning and Statutory Planning. Strategic Planning, involves the local and province authorities which focuses on the long term and regional planning of Western Australia. Strategic Planning incorporates a scope of environmental, societal and issues within the provinces substructure. Statutory Planning, acts as the legal operate in planning. Regulations and statute laws guarantee that appropriate land use and development controls are in topographic point and effectual manage the procedure of the land usage and development in the urban and regional planning countries. Western Australia ‘s planning system is based on five chief constituents those of which involve the followers, Strong and simple statute law ; centralised statutory and regional planning ; subdivision control and facilitation of local planning ; reliable support for metropolitan betterment and statutory authorization to exert powers, allocate resources an d supply advice based on adept professional support of a section of province. These â€Å" ingredients † are indispensable to this planning system which was established by the authoritiess, when they adopted the thought from Gordon Stephenson and Alastar Hepburn in 1955. Over the old ages each authorities had updated the planning system to accommodate the demands of the community for the hereafter. There are three degrees of authorities in Australia, Federal, States and local, each with a specific function and duty in relation to planning. The federal Government by and large deals with any planning issues that involve be aftering on a national degree. That is regional planning, be aftering which concerns parts that cross provinces and/or territory boundaries. The Federal Government besides has the duty for organizing a national attack to environmental and industry type development affairs. Besides The Fed Gov. is responsible for guaranting that Australia ‘s international duties are met. And that all parts of the Australian statute law are satisfied. The federal Government ‘s Planning powers are limitless ; where as the Local and State authoritiess be aftering powers are non. State and Territory authoritiess have primary duties that revolve around those of forest planning and land direction, where the environments are at interest. State Governments, are by and large involved with strategic planning, which is the designation of coveted or future land usage. ( Williams, 2008, p.41 ) Local authoritiess have duties for local land usage planning within a regional context. By and large most planning duties and determinations are made at a local authorities degree. Structure programs are an built-in portion of the planning procedure. Although non ever a statutory demand, they provide a model for the co-ordinated proviso of services, substructure, land usage and development. They are besides used by the WAPC and local authoritiess to assist do determinations about the subdivision and development of land. Structure programs are being used progressively by contrivers to assist organize land usage and development. They help contrivers see rezoning, subdivision and development applications. The WAPC has adopted construction programs for assorted parts of the State. They highlight the chances and restraints in the country of the program and can supply the footing for amendments to local planning strategies. Regional construction programs are strategic programs supplying a wide model for be aftering at the regional or sub-regional degree. They cover be aftering issues including bounds to growing in urban countries, population tendencies, employment co untries, major commercial Centres, conveyance links, substructure and service demands, environmental protection and regional unfastened infinite. They are prepared by the DPI on behalf of the WAPC and in audience with local authoritiess. Planing policies are developed and implemented by the WAPC and local authorities to supply counsel on planning, land usage and development affairs. They are a cardinal facet of town planning and are more flexible than statutory commissariats. Planing policies help the WAPC and local authoritiess to do consistent determinations on planning applications. The being of be aftering policies does non take the demand for subdivision and development applications to be considered on their virtues. A policy must spell out in clear linguistic communication how it is to run and the aims of its conditions. A policy must be made for town planning grounds. A policy made by a local authorities must non be inconsistent with WAPC policy. A policy is a usher and is non by and large included in a local planning strategy. A policy should be unfastened to public audience by advertisement and inviting entries. The WAPC and a local authorities must to the full see entries when finalizing a policy. Planing policies besides give counsel to an applier on the manner different types of development may be assessed by be aftering governments. They give information, which may help in the readying of an application or design of a peculiar undertaking. Before using a policy, the facts of an application should be considered, like the nature and location of a undertaking. An application should non be refused without consideration of the virtues of the instance. A planning policy which is applied systematically has stronger weight in an appeal state of affairs. The State Administrative Tribunal has recognised the function and significance of planning policy and has accepted that it is non necessary for town planning policies to be given formal legal position.

Teacher Collaboration and Academic Achievement Research Paper

Teacher Collaboration and Academic Achievement - Research Paper Example The emergence of PLCs could be traced to different scholars: DuFour and Eacker, Joyce and Showers (2002), Lieberman (1999), and Senge, et.al. (2000), whose works focus on learning organizations, learning communities, through methods, tools and structures that aim to improve schools in contemporary societies (PLCs: Brief history, n.d.).  The contentions of DuFour (1998) focus on identification of characteristics of PLCs, to wit: â€Å"1) shared mission, vision, and values, 2) collective inquiry, 3) collaborative teams, 4) action orientation and experimentation, 5) continuous improvement, and a 6) results orientation† (PLCs: Brief history, n.d., 1). Related research by Lieberman (1999) indicates, ‘ the concept of professional community is one of the most powerful ideas affecting research and practice in staff development in the last decade.† Lieberman relates to professional learning communities in terms of networks† (ibid.)  However, Rose (2008) clearly in dicates that â€Å"although there is widespread use of terms (professional learning communities or professional learning teams) and concepts, these mean different things to different audiences. There is no consistent definition† (Rose, 2008, 11). This statement was validated in another research conducted by Kilpatrick, Barret and Jones (n.d.) who averred that â€Å"the term learning communities as this statement is revealed, the current literature review hereby sought to gather definitions of PLC and determine.... (2000), whose works focus on learning organizations, learning communities, through methods, tools and structures that aim to improve schools in contemporary societies (PLCs: Brief history, n.d.). The contentions of DuFour (1998) focus on identification of characteristics of PLCs, to wit: â€Å"1) shared mission, vision, and values, 2) collective inquiry, 3) collaborative teams, 4) action orientation and experimentation, 5) continuous improvement, and a 6) results orientation† (PLCs: Brief history, n.d., 1). Related research by Lieberman (1999) indicates, ‘ the concept of professional community is one of the most powerful ideas affecting research and practice in staff development in the last decade.† Lieberman relates to professional learning communities in terms of networks† (ibid.) However, Rose (2008) clearly indicates that â€Å"although there is widespread use of terms (professional learning communities or professional learning teams) and concepts, these mean different things to different audiences. There is no consistent definition† (Rose, 2008, 11). This statement was validated in another research conducted by Kilpatrick, Barret and Jones (n.d.) who averred that â€Å"the term learning communities is used variously within the literature, often without explicit definition† (Kilpatrick, et.al, n.d, 3). Insofar as this statement is revealed, the current literature review hereby sought to gather definitions of PLC and determine any ambiguity in content: Reichstetter (2006) defines PLC as â€Å"made up of team members who regularly collaborate toward continued improvement in meeting learner needs through a shared curricular-focused vision†. Richard DuFour

Discussing the reasons of project failures Essay

Discussing the reasons of project failures - Essay Example These two risks evolve due to the lack of attention managers give to the end results of long-term projects as they concentrate on the recommendations of the project. The solution presented by the author to these problems is to design small teams with the task of achieving short tem results meaning implementing small projects in the overall big project that yield quick results. These teams or small projects can also be called as 'rapid-results initiatives'. The unit of analysis used in this article is the evaluation of the success or failure of a project following these rapid results initiatives. The ultimate objective of the article is to increase awareness among the managers towards the reasons as to why projects fail and how to save them after all the expense and budget that has been allocated to the projects. The author's motivation comes from the different real life examples they have quoted in the article that prove the success of these rapid result initiatives in different projects for different organizations. The role of manager here is very important as he or she has to make sure that the recommendations are followed without neglecting the end result. ... The article includes examples of organizations such as World Bank trying to improve the productivity of 120,000 small-scale farmers of Nicaragua by 16% and how they implemented the rapid results initiatives to get quick results. Another example of Avery Dennison is discussed, how this organization achieved its objective by using rapid results initiatives. The rapid result initiative approach basically works to give the responsibility of removing the two mentioned risks to the teams that have been formulated, this helps as the teams working figure out on the spot that what is wrong and how to correct it. Another advantage of this approach is that the vertical and horizontal streams are integrated to make the on going work more correctable and revisable resulting in better and effective results. Last but not the least, a rapid result initiative approach makes the upper level managers rethink of their role in the organization. This happens when during the implementation of this approach the front line managers are given some new responsibilities while the senior leaders get more time to define their role more appropriately and start all over again. The article gives solid proof of the fact that how successful is the rapid result initiative for successfully completing long-term projects. From the article a person can learn the basic problems that arise in any long-term project and how their end results de-motivate the project team members. The result to these problems and their basic implementation and recommendations are also discussed. The recommendations provided in the article are truly applicable as they are not just recommendation but they have been tried out successfully by

Altered and disordered physiology Essay Example | Topics and Well Written Essays - 500 words

Altered and disordered physiology - Essay Example If the secretion is not proper such as hyper secretion [increase in secretion], or hyposecretion [decrease in secretion] might resuly in growth disorders. The secretion is classified as hyper secretion and hypo secretion depending on the amount of hormones secreted. The results ends in affceting the growth. For example hyper secretion reults in gigantism in chidren, and acromegaly in adults. Hypo secretion of hormones happens in glands like piptutory gland , the disordered secretion results in dwarfism during childhood, and also reduses long bone growth. The disorder in pancreas leads to diabetes insipidus. Etc. Tradionally scientisits classified the endocrine disorders into hyper and hypo secretion according to the imbalance in hormones and glands secretion and disorders into primary and secondary disorders. The thyroid glands has the disorder of hyothyroidism and hyperthyroidism. Similarly the insulin secretion resuots in primary and secondary diabets level. The primary hyperthyroiism results in a stage where excess of parathyroid But now a days with the advent of molecular biology the classifaction that was insisted based on hyper and hypo secretion of glands and hormones seem to be inappropriate as the scientists review the endocrine secretion in terms of the genes that is present in the cells. This method helps in the detailed analysis of the glands with the help of the characteisitcs of the particular gene. Molecular biologists discovered the mehanism of the chromosomes pairng and seperation that helped them in understaning what are the techniques that could be appointed to review the genes. To be more precise the invention of DNA helix, the gene expression was understood clearly and this included the protein synthesis also. So the molecular biology helps a lot in understanding the pattern of the secretion with the help of the DNA in the chromosomes. Wikiepedia [2006] says that â€Å"Molecular biology chiefly

Land Law Question Essay Example | Topics and Well Written Essays - 1000 words

Land Law Question - Essay Example As per UK law there are two sorts of land a) registered and b) unregistered. Each has its own rules and regulations with regard to treansfer of land from one hand to another hand besides enforcement of third party proprietary interests1. The Land Registration Act 2002 which is in vogue came into being on October 13th 2003. New Act has more space for a) number of titles b) over riding interest and c) electronic conveyancing. This has simplified the land transfer system. Hence, buyer needs not to worry about the vendor’s entitlement to deal with the property2. Unlike unregistered land where the purchasor needs to go through the register himself in order to find out whether third party proprietary interest is binding or not. Kinds of Leases The basic leases are four in numbers a) Gross Lease b) Full Service Lease c) Gross Industrial Lease and d) Triple Net Lease. Each landlord has to decide which lease is best suited to him. It is the duty of the attorney to let his clientle (ten ant) know which lease is beneficial to him. In commercial type of real estate lease, interest of stakeholders (Landlord and the Tenant) is ensured. It would be in the best interest of mentioned parties if they chose right type of lease3. Tenancy Agreement In accordance with the Landlord and Tenant Law of UK, tenancy agreement is an agreement that executes between the landlord and the tenant for renting out the premises. By all means, it is a legal contract. It can be in two ways, oral or written. However, the written agreement is more viable option for both the stakeholders, i.e. landlord and the tenant since it provides more concrete evidence and binding in terms of law4. Yes, some of the tenancy terms are implied even if they are not mutually agreed upon. Implied terms indicate rights, obligations and the protective clauses in line with the Residential Tenancies Act currently enforced. The Residential Tenancies Act fully protects the rights of the tenant. If the tenancy agreement includes something mutually agreed upon by the landlord and the tenant, which is not allowed by the said Act, would be binding for either party to comply with it5. Sometimes people are a little bit confused with regard to the meaning of word â€Å"lease†. In fact, the mentioned word refers to the fixed term, say one year or more tenure. This is incorrect. It can be on a month-to-month or week-to-week basis. In order to avoid confusion, the term â€Å"lease† is not used frequently in such transaction. However, in the larger interest of the landlord and the tenant, the term â€Å"tenancy agreement† can be used for the rented property6. Fixed Term Tenancy In a fixed term tenancy, the tenant agrees to have the premises for a certain period of time against mutually agreed amount of rent and the security deposit. Under the mentioned situation, if the period of time ends, the tenancy agreement ends automatically. Here, no notice is required to serve by either party unt il and unless it was specifically incorporated in the tenancy agreement. If the notice period was incorporated in the said agreement, either party is bound to serve the notice accordingly. After the expiration of the fixed term of tenancy, if the tenant does not vacate the rented premises, the tenancy agreement turns into periodic tenancy agreement, according to which, the tenant has to pay the rent as desired by the landlord. Once a tenancy period starts, it

Hinduism, Buddhism, Daoism, and Confucioism Research Paper

Hinduism, Buddhism, Daoism, and Confucioism - Research Paper Example This was around the 6th and 4th centuries, but the religion has many branches as teachings. The religion has various books about each of the practices, which are observed by different followers depending on the station within the faith. Buddha was born in Nepal and an astrologer foretold that he would become a great king or a holly man. His father wanted him to be a king but at the age of 29, he went out of the palace and saw the suffering that people went through especially the sick, common people and also he met one holly man who was at peace with the world. This experience made him to abandon the royal life and to take up a spiritual life (Jinpa, 7). He went to learn from the religious leaders of his tome and he mastered how meditate but and when he discovered that it could not cure suffering permanently he continued searching and engaged in pronged fasting, breath-holding and exposure to pain. He almost starved himself to fatality inn the process, but he decided to settle for med itation to avoid the extremes. At the time, he ended his suffering and received rebirth he claimed to have received enlightened. He then attracted followers at the age of 35 years, he spent the rest of his life teaching the enlightenment, and He died at the 80 in India Means action called Karma and work and is the force that drives the cycle of suffering and rebirth of every being. It holds that there exist good work and bad works in society. Each action good or bad produces sees in the minds, which also bear fruits in this life or the next life after rebirth. It appeals to people to have ethical works in the body speech and mind. All intentions come from which later bear fruits from that mind. The forgives for ones conduct is not allowed in some teaching of Rebirth holds that all being go through a series of stages in different lifetimes starting from life to dearth. That one does not have a permanent self. Since rebirth is, a continuous process determines by the actions of an indi vidual. Every rebirth takes place within hell, ghosts, human beings, low deities, and gods. However, any Buddhist practitioners can obtain rebirth into higher levels. It teaches individuals to have good morals and perform good works so that they may be reborn into a good state in the next stage in life. It holds that all beings crave pleasure while at the same time avoiding pain from birth to death. The Buddhist helps in eliminating the pain and conditions that may lead to rebirth into pain. The causes of suffering and their solutions in life itself lead to pain and suffering in one way or another. It teaches that to avoid suffering is usually caused by craving for what does not exist; one should stops the illusions or attained the enlightenment The Noble truth that prevents suffering and attains wisdom, which purifies the mind and living in the reality. Morality and ethics is possible by abstaining from bad deeds, by avoiding harming others. Mental discipline achieved through medit ation, which helps one to master the mind and making effort to improve. It shapes on to live better life by being occupies with good deed that leads to a better rebirth. The religion assists individuals on how to avoid pain and how to leave better, not only in this life but also

Least ost solution Essay Example | Topics and Well Written Essays - 750 words

Least ost solution - Essay Example Analysis of the Supply Chain Project shows that transfer points is not necessary or justified. The major economic factor which influences the effect of distance on rates is the element of cost. In transportation, certain costs are incurred without regard to the actual movement per se.Products delivered by Canbide are classified as low-risk products. Carriers are required to provide connections and construct sidings for delivery of carload shipments to private sidings and to provide "team" tracks for loading and unloading. Switching service for these tracks must be provided on a reasonable basis. As a matter of practice, railroads often organize subsidiary switching and terminal companies, often on a joint basis, to perform these services. Since the firm is small and often closely held, it is not surprising that the organization of the motor carrier is the typically simple line type with a flow of authority from the owner downward through the organization. The flexibility of the truck s also accounts for another substantial advantage, speed. While there is little or no difference in the absolute speed potential of surface vehicles (i.e., the miles per hour capacity of trucks and locomotives are about the same), the motor truck generally provides the shipper with superior service in regard to elapsed time (transit time), which is the ultimate measure of time for the shipper. Transportation service, like many other services or products, is sometimes produced under conditions of common cost;

Assessing the Strategic Health of Moog Inc Research Paper

Assessing the Strategic Health of Moog Inc - Research Paper Example y supported by the fact that the company has strong product portfolio, higher number of national and international clients are some factors providing strong and sustainable financial base to the company. Moog Inc. operates in numerous business lines. The company is a well known integrator designer and manufacturer of precision motion control systems and products (Moog, 2014). These are the narrow components and segments that are being manufactured by the company. And the macro level, the company deals with systems control commercial and military aircraft (aviation market segment), space and satellites vehicles (space market), missiles and launch vehicles (defense industry), wind energy (energy market), industrial machinery (machinery market), marine systems and applications (ocean products market) and medical products (medicine industry) (Moog, 2014). Moog manufacturers, assembles and deals with various business products. The company offers surveillance systems, medical lab services, alternators, control loading systems, asset tracking, integrated motion assemblies, sensors, cartridges and servo cartridge valves, avionics instruments, slip rings, test systems, surgical hand pieces, manifolds, actuation systems, motion systems, air moving products, multiplexers and media converters, actuators and servo actuators, pitch solutions, solenoids, screws-ball and planetary, spacecraft payload interfaces, propulsion controls, haptics/ robotics, resolvers, G-seats, flight controls, engine controls, fluid rotary unions, electronics, weapon stores management, radial piston pumps, robots-semiconductor wafer handling, fiber optic devices, gyros/ rate gyros, printed circuit boards, pitch servo drive, propulsion controls, RVDT position sensors, vibration suppression & control, test systems, integrated motion assemblies, medical pump systems, AHR S and dental trainers (Moog Products, 2014). Moog serves many customers. Based on the above mentioned market segments, it can be

Writing for the English Major Essay Example | Topics and Well Written Essays - 1000 words - 1

Writing for the English Major - Essay Example For the author, lying is an everyday thing: a part of life so to speak, as we do not tell blunt truths to everyone to maintain correct social structures and to prevent negative feelings that can permeate in relationships. Mundane greetings like â€Å"Howdy do?† and mundane answers like â€Å"I’m fine† are considered lies because those are not honest answers, as well as â€Å"silent lies† like not answering questions for the benefit of society, because it might hurt someone’s feelings. People nowadays, he says do not put importance on lying as much as before, according to the author. Slippery Slope arguments happen when the argument suggests that one thing will lead to another. Slippery Slope is represented here in the scenario where the lady committed a silent lie, and that would lead to her nephew’s death, suggesting that silent lies can actually lead to deaths. In that scene, there was a lady who was accused by the author to have committed a lie by â€Å"simply keeping still and concealing the truth† (Twain, 1885). She â€Å"lied† because she did not want to tell the hospital about the incompetence of their nurse, thinking that she may hurt the feelings of the nurse. Thus, the nurse got the job of taking care of the lady’s nephew, putting the nephew at risk because of the incompetence of the nurse. This is a fallacy. First, a lie is a false statement delivered deliberately (Encarta, 2010). With this definition, technically in this situation, no one told a lie. This is because the lady kept silent. Of course, her silence meant differently but it was not a lie at all. It was deliberate but it never meant to deceive people into believing that the nurse was incompetent. She knew that the nurse was incompetent, sure, but not telling people about it does not constitute to lying. False Authority happens when the author asks the audiences to agree with him simply based on his assertion as a writer.

Starbucks Alternatives Essay Example for Free

Starbucks Alternatives Essay Alternatives Alternative #1 is to introduce existing products to new markets. Since Starbucks is already an established name, we know for a fact that people like drinking Starbucks coffee. However, cultural attitudes can be different around the world. This is an important fact since Starbucks is set on growing internationally. They will also face different reception to Starbucks image and taste. Statistics show that there is still a lot of opportunity to grow in current markets. These current markets represent significantly less risk than setting up overseas. This alternative takes what Starbucks have so far and push it into unknown markets. This is quite risky. Alternative #2 is to introduce new products to existing markets. To offer new products in existing stores would be less costly than setting up a new store in a new market. Immediately, new products will have the Starbucks brand image and this will help increase revenue because of these new complimentary items. While Starbucks is still in its growth stage, it is questionable about investing time and money into new products in our current markets when people are still finding out about Starbucks. Loyal customers can also be upset at changes to the new offerings. This option is not very risky and will yield a return that is low. Alternative #3 is to introduce new products to new markets. This alternative is more risky than the previous two but is necessary if Starbucks is to expand in the long term. In order to increase revenue and grow as a company, Starbucks will have to reach different consumers. These may include people who drink different kinds of coffee, teas and other hot beverages. Since Starbucks is selling the Starbucks experience, they should seek to introduce new products to make that experience fit that specific culture. They can still keep some of their current menu offerings but have it tailored to the consumers. By having a diversified product offering, they will also spread their risk. For instant, if they started selling coffee beans from another country, these new beans could keep the  cash flow coming in if another countrys beans were not acceptable due to weather conditions. However, the image of Starbucks can go both ways. Consumers may already have a preconceived notion of what Starbucks is about and will purchase or not purchase according to that. There is also risk that the current Starbucks image could be seen as unfavourable to current consumers if they think that the newer product items are of a poorer quality.

Solid Waste Management Techniques For Jalgaon City Environmental Sciences Essay

Solid Waste Management Techniques For Jalgaon City Environmental Sciences Essay Solid waste management in India has become a major environmental issue of study increasing environmental concerns and interest in material and energy conservation have lead to increasing advancement in management of solid waste over the past two decades. This paper attempts to put together available information and analyze the problem of solid waste. Proper management of solid municipal waste can play an important role in generation of social, economic and environmental benefits. This paper revolves around the urban solid waste also outlines a solid waste management in Jalgaon city. This paper discusses various future projections for estimating the growth of MSW and the impact of such growth. This paper concludes about collection, transportation and disposal of solid waste for Jalgaon city. The conclusion and recommendation will helpful in disposing of solid waste in scientific manner for Jalgaon City. Keywords: Solid waste management, Environmental issues, future projections. INTRODUCTION In last few years in Jalgaon city the increase in solid waste management plays significant role. This is because of rapid economic development and rapid increase in population in Jalgaon city. This trend is due to change in the living standards of Indian peoples, changing lifestyle and food habits. The municipal council in Jalgaon city therefore, facing the problem of reinforcing their available manpower, equipments and machineries for excellent municipal solid waste management. Solid waste management is undoubtedly an increasingly important element in terms of efficiency and profitability for any municipality, particularly in Jalgaon City. Its especially complex dimension is a result not only of the direct relationship with a number of factors that originate the living standard of a society, but also of our continuously rising consuming lifestyle which analogically enhances the existing operational difficulties. Waste collection transportation is one of the major parts of the process of solid waste management which consists of generation, collection, transportation, treatment and final disposal [3]. It is statistically proved that a major proportion of the total cost for solid waste management is spent into municipal solid waste collection transportation and disposal. Having pinpointed the economic significance of waste collection transportation and disposal, it is equally important to underline that it is also one of the most difficult operational probl ems faced by local authorities in Jalgaon city. The sheer enormity of the project dictates that well organized, well managed teams perform the necessary duties on a daily basis, in order to sustain the demanding hygienic standards that are expected by the Jalgaon citys residents. URBAN SOLID WASTE MANAGEMENT Due to rapid industrialization in urban areas huge quantity of municipal solid waste and e-waste is generated. During the mid seventies the per capita solid waste generated lies in between 100 to 350 gm/day for Indian cities whereas in late eighties, it ranges in between 300 to 530 gm/day. Presently the per capita solid waste and e-waste generated daily in developing country like India ranges about 150 gm in small villages to 550 gm in large town [1]. The urban population is currently about one quarter of total population. The collection of waste is tedious problem as house hold waste are thrown outside in the streets and also due to narrow lanes, the smaller vehicles to collect the waste can reach only to the selected accessible points. Hence, unskilled labours are used to sweep the narrow streets and collect the waste and garbage. Though unskilled labours rates are relatively less due to large scale manpower it is estimated that India spends five times as much on sweeping as on refuse collection[2]. Poor motivation of workers, inadequacy of supervisory and management skills at local government levels are leading causes of low productivity. The problem needs to pay attention at proper levels. The three Rs of waste management namely Reduce, Recycle and Recover. The recycling is achieved through kabaries (peoples handling waste) who goes to door to door and collect bottles, broken plastics, metals, waste papers, etc. this material is recycled for manufacturing the secondary product. 2.1 Land filling Like other cities in Jalgaon city most of the waste is used for land filling. The methods followed are not in keeping with modern practices for sanitary land filling. The municipal solid waste is directly dumped on land filling area. This dumping is normally done in depressions which are prone to flooding. Due to this surface water contamination causes due to flooding of such low laying areas and also the ground water pollution causes due to dumping of such waste. Diversion of land for waste disposal is impossible since areas with the largest concentration of solid waste would also be the areas with serious scarcity of vacant lands. This causes ill-effect on the health on the community residing nearby, causes bad odor and the community nearby liable to fear of explosion of methane gas that can accumulated at land fill sites[3], which significantly contributes to global warming. 2.2 Composting The excellent option for solid waste management is composting for urban solid waste in India [4]. The composting may be by aerobic or anaerobic decomposition. In urban solid waste in India a huge quantity of organic content and moisture is present. Conceptually, the idea of composting is appealing as it helps to recycle the nutrients back to the land. Composting process requires segregation of material which is achieved by recycling by kabadies. The composting however still remains strong option for small and medium towns. Semi-mechanized aerobic composting is suitable to reduce the waste volume in the towns. 2.3 Incineration Incineration is the most important treatment method for destruction of all high calorific and highly toxic solid waste. High temperature incineration at 12000C mineralizes all kinds of organic material in solid waste [4]. Nearly 99.99% of various compounds are destructed. Incineration serves dual purpose of reduction of toxicity and the volume of the waste which is an important consideration when the disposal of waste is finally destined for landfills. The technology for incineration is not available indigenously and import options are highly capital intensive. 2.4 Anaerobic digestion [4] For high moisture and organic content of Indian Wastes, the anaerobic digestion is another suitable option. However, there are no ready technologies for processing heterogeneous material such as urban solid waste. The existing methods are suitable to homogeneous materials. The cost of cleaning and separating mixed heterogeneous wastes are likely to be high. A good way to avoid these problems is to intercept suitable wastes at the point of generation before it is mixed with other wastes. Kitchen and vegetable market wastes are largely suited for this purpose. These wastes can be collected and treated at source, if space permits. The resulting bio-gas can be used for captive energy use such as lighting and cooking etc. few bio-gas systems are currently available to treat wastes of fruit and vegetable origin. Though currently unfeasible as a large scale option, bio-gas systems can effectively handle localized and specific wastes and contribute to environment friendly disposal of wastes. THE CASE OF JALGAON CITY The Jalgaon Municipal limit covers an area of 68.24sqkm, out of which 11.45sqkm is the old municipal limit and 56.79sqkm is the extended additional area. This indicates that the Municipal territorial jurisdiction has increased more than four times i.e. from 11.45sqkm to 68.24sqkm. The overall population density of Jalgaon city, according to 2001 census5 is 53.94 inhabitant/hectares. The population of Jalgaon city will grow from 3, 68,000 in 2001 to 8,55,821 in 2033 as per the table 1 shown below. The population of Jalgaon city will increase nearly 43% till 2033. The municipal solid waste generated in the city is 226 tons/day as shown in Table (3). TABLE (1) Population Projection [6] Method Population Projection Geometric rate of increase 2001 2006 2011 2021 2033 368000 430903 530607 693214 855821 With rapid urbanization, industrialization and population growth the municipal solid waste (MSW) which has been a problem in past has become a serious threat in recent years and the situation is going to be worst in coming years if appropriate measures are not taken immediately, keeping in view the seriousness of the issue and its linkages with the economic growth, environmental degradation and health hazards. Dumping the waste as a waste has two fold negative implications. On the other hand, it pollutes the air, water and land resulting in diseases and destruction of human habitat. Garbage collection and disposal, as SWM was known earlier, constituted an obligatory function of the municipalities and continues to be so. As per the guidelines of Honorable Supreme Court of March 1999 and Municipal Solid Waste (Management and Handling) Rules, September 2000, solid waste management system has been recognized. However, comprehensive rules at the national level came to be framed only after the Supreme Court passed orders in the public interest. The Ministry of Environment and Forests (MoEF) notified the Municipal Solid Wastes (Management and Handling) Rules in September 2000 and they are applicable to every municipal body in the country. It was mandatory for the city of Jalgaon also to revamp its SWM services, since there is a need to make substantial improvement in the SWM practices prevailing in the city to meet the standards. It was necessary to address this problem systematically by going into all aspects of the Solid Waste Management (SWM) and devise a simple but cost effective system which must ensure desired level of collection, transportation and disposal. The civic services in the city of Jalgaon are managed by Jalgaon City Municipal Corporation. Managing solid waste generated in the city collection, transportation and its safe disposal is one of the most priority area of attention for improvement of the Municipal Solid Waste Management in light of the MSW Rules 2000. Like most of the cities towns in India, this service falls short of the desired level in Jalgaon as the present systems adopted are outdated and inefficient to meet the standards (MSW Rules 2000). Lot of factors contribute to this present status, the main being lack of knowledge and improper choice of technology coupled with a lack of long term planning. Jalgaon City Municipal Corporation has initiated the process of taking correctiv e measures by implementing a new collection and transportation system along with processing and disposal system comparable to those of modern era. Figure. 1. Solid Waste Disposal Sites [5] 3.1 Existing Status of Collection and Disposal The Jalgaon City Municipal Corporation is responsible for collection, disposal and management of MSW within the city. Due to rapid urbanization and increase in population waste collection and its transportation and disposal is a challenging task to the urban local bodies. No specific land was reserved for compost depot in the sanctioned development plan of the old city limits. The waste generated is disposed in an unscientific manner. The manpower and transport system is inadequate for the waste management of the city. The solid waste generated in the city mainly consists of domestic refuse (including slum area), waste from commercial areas, vegetable and fruit markets, slaughter houses, bio-medical wastes, wastes from hotels and restaurants and industrial solid wastes [7]. The waste generation is large in the high-income groups followed by middle and low-income group. TABLE (2) Physical composition of solid waste in Jalgaon city[5] Sr. No. Physical Composition Income Groups (%) LIG MIG HIG 1 Compostable 45.0 72.2 68.0 2 Paper 4.5 4.25 5.5 3 Plastic 3.5 2.9 3.6 4 Glass 0.9 0.0 09.0 5 Metal 0.5 0.0 0.5 6 Rag 5.4 0.13 1.7 7 Earthen matter 40.0 20.3 11.4 8 Leather 0.2 0.22 0.3 The average collection efficiency for MSW in Indian Cities is about 72.5% and around 70% of the cities lack adequate waste transport capacities (TERI 1998). Open dumping of garbage facilitates the breeding for disease vectors such flies, mosquitoes, cockroaches, rats and other pests (CPCB 2000) FUTURE SCENARIO Waste generation and its impacts in India, the amount of waste generated per capita is estimated to increase at a rate of 1% 1.33% annually [8]. The calculated value of per capita waste generation in 1997 is 0.468 kg. It is estimated that the total waste quantity generated in 2047 would be approximately above 260 million tones more than five times the present level. Generation of waste in Jalgaon City The Jalgaon Municipal area is subdivided in 16 health units for collection and transportation of waste. The average per capita waste generation is 0.491kg/capita/day [12]. The amount of waste generated is about 226 tons per day as shown in Table (3). Proposed Technological Inventions Jalgaon city has lagged behind in terms of adopting technologies for solid waste management. In particular, collection, treatment and disposal of waste require urgent consideration. Collection of waste The preferred option would be to revamp the existing collection service structure to provide community with waste bins, conveniently placed for the people to deposit domestic waste, and door to door collection of waste [9]. Solid waste treatment and disposal techniques Disposal is a no alternative option because it is the last functional element in the solid waste management system and ultimate fate of all waste that are of no further value. Proper segregation of waste would lead to better options and opportunities for its scientific disposal [10]. Recyclable for example, could be straightway transported to recycling units, which, in turn, would pay the corporation for it, thereby increasing their income. Finally, the inert material that will be required to be sent to landfill would be of much lower quantity compared to un-segregated waste, consequently increasing the life of our existing disposal facilities. Segregation should be done into following ways for Jalgaon city, Wet organic matter Composting Dry organic matter Fuel bricks Plastic items Recycling Construction waste Paving blocks Scrap materials Recycling Inert other materials Land filling Strategic Planning (Flow Diagram) For SWM For Jalgaon City Dry Organic Matter Plastic Items Construction Waste Scrap Materials Inert and other Building Materials Wet Organic Matter Composting Fuel Bricks Recycling Paving Blocks Recycling Land filling Segregation Waste Disposal Site TS- 1 TS- 1 TS- 1 TS- 1 HU-2 HU-12 HU-13 HU-14 HU-1 HU-3 HU-4 HU-16 HU-5 HU-6 HU-7 HU-8 HU-9 HU-10 HU-11 HU-15 Figure 2. Strategic Planning (Flow Diagram) For SWM For Jalgaon City Solid Waste Collection, Transportation Model for Jalgaon City Collection Home to Home Collection Mechanical Road Swiping Manual Road Swiping Bulk Generator Litter Bins Transfer Station (Compactor) Transportation Processing and Disposal Processing Unit Segregation Wet Organic Matter Wet Organic Matter Dry Organic Matter Plastic Items Construction Waste Scrap Material Inert and other Building Material Fuel Bricks Recycling Paving Blocks Recycling Land filling Figure 3. Solid Waste Collection, Transportation Model for Jalgaon City Composting Composting is one system which transforms the biodegradable organic material into biologically stable material and in the process reduce the organic volume of waste; to destroy pathogens, insects eggs and other unwanted organisms and weed seed that may be present in municipal solid waste and to retain the maximum nutrient (NPK) content and to produce a product that can be used to support plant growth and as soil amendment [11]. The solid waste from Jalgaon city has been found to contain on an average range of 30 to 40% biodegradable matter. Apart from it, the CN ratio of waste (i.e. 20) on average is within range required for composting i.e. 20 to 25% [11] It was estimated that depending on locality and climate 450 to 500kg of compost can be produced from 1 tons of waste. Based on above discussion it is recommended that composting can be considered as safe, economic disposal method of municipal solid waste generated from Jalgaon city. Dry organic matter may be used for preparation of fuel bricks as energy source. After segregation of solid waste recyclable items are separated out and resource can be utilized for paving blocks. Land filling Solid waste management may be used to improve natural features by raising the level of low lying land to enable it to be used for cultivation or industrial development. The percentage of inert, inorganic and non-biodegradable organic matter is present in adequate quantity in solid waste of Jalgaon city and as for as this quantity is concerned the use of sanitary land filling seems alternative to use as means of disposal land filling method is cheapest method of refuse disposal. TABLE (3) Total Waste Generation for Jalgaon City [5] Health Unit Nature of Generators And Expected Quantity in Kilograms 0.491 / Capita / Day Residents Families Commercial Property Hotels Road Sweeping Debris Nos Quantity of Waste Generated in Kg Nos Quantity of Waste Generated in Kg Nos Quantity of Waste Generated in Kg Length of the Road in Km Quantity of Waste Generated in Kg 1 7555 14221 22 5.87 4 72.28 21.37 1942.11 2 7020 10377 265 70.76 10 180.7 39.49 3588.85 3 5821 10474 2704 721.97 44 795.08 24.26 2204.75 4 5012 9019 4569 1219.92 45 813.15 15.6 1417.73 5 4456 8020 163 43.52 1 18.07 9.06 823.37 6 5714 10286 589 157.26 40 722.8 31.52 2864.54 7 3766 6639 1490 397.83 75 1355.25 16.81 1527.69 8 6166 11096 747 199.45 30 542.1 27.12 2464.67 9 3905 8604 379 101.19 5 90.35 22.07 2005.72 10 11565 20277 1354 361.52 18 325.26 30.62 2782.75 11 6633 11939 209 55.8 11 198.77 28.81 2618.25 12 8374 14653 372 99.32 40 722.8 34.67 3150.81 13 3430 6173 766 204.52 27 487.89 23.05 2094.78 14 10726 19307 383 102.26 9 162.63 29.23 2656.42 15 2375 3816 823 219.74 14 252.98 27.76 2522.83 16 6070 12066 144 38.45 9 162.63 38.12 3464.35 98588 176967 14979 3999.39 382 6902.74 419.56 38129.61 Total Waste Generation in Tones: 226 CONCLUSION Based on physical composition and characteristics of solid waste in Jalgaon city composting can effectively handle solid waste containing wet organic matter in Jalgaon city. For collection of solid waste door to door collection system will be effective one, vehicle. For that purpose Jalgaon city must be divided into 16 health units four transfer stations are recommended. After segregation of solid waste wet organic matter must be used for composting dry organic material to be used for for fuel bricks, plastic items, iron items, scrap material to be used for recycling pupose. Inert and other building material should be used for land filling. ACKNOWLEDGMENT The literature reviewed in this paper is the part of ongoing thesis work named Solid waste management techniques for Jalgaon city at SGB University, Amravati under the guidance of Prof. M. Iqbal. The author thanks the Principal, J. T. M. C. O. E. Faizpur, Dist- Jalgaon for extending all facilities for conducting the research work.

History And Overview Of The Horse Breeds History Essay

History And Overview Of The Horse Breeds History Essay Horse is a majestic animal which has been domesticated more than 7000 years ago and has spread all over the word during the last 5000 years. It is an animal loved by every human being without an exception for its majestic look and the ability that the horse could be easily trained for various purposes of mankind due to the creatures intelligence and docility when compared with other animals. Due to its reliability people have used this animal as a widely accepted land transport method with mobility and speed until the horse got replaced in the recent past with the dawn of motoring age. The different roles it had played in war as war mounts, chargers, gun draughts in the armies of renowned emperors like Alexander, Napoleon and Genghis khan and the role that horse played in World War I could never be matched. Still most of all the countries in the world use this animal for ceremonial purposes, for sports activities and some still utilize it for heavy work and agricultural purposes as w ell. Evolution of this mammal that belongs to the family of Equidae and biologically known as Equus ferus caballus at present, has taken place for more than 45 million years. There have been mainly three types of wild horses, namely Feral, Tarpan and the Przewalskis horse from which the modern day variants have developed. The Feral horses are still in existence while Tarpan horse is extinct where the last animal has died in captivity at a Russian zoo in 1909. Przewalskis horses which were also thought to have become extinct from the world were rediscovered in the remote parts of Mongolia. With the help of the science and the conservation efforts taken by the animal lovers, it still roams in the prairies of Mongolia and Russia. In the modern horse family there are seven family members other than the horse, namely Ass or the Donkey, Mountain zebra, Plains zebra, Grevys zebra, Kiang and the Onager. Most importantly and interestingly, these types can be crossbred with each other to develop new types though some are sexually infertile (although the result of crossbreeding a donkey and a horse is a mule, two mules cannot reproduce another mule). Another interesting point is the difference between the horse and the pony; though people have a common belief that they belong to different species, they dont and the only difference is based on the height of the animal. The standard unit of measurement for the height of horse is known as Hands  [1]  (4 inch). If the height of the animal is above 14.5 hands it is known as a horse and animals below this height are known as ponies. However there are few breeds that measure below 14.5 hands and still called as horses than ponies despite the international standard being 14.5 hands. There are many types (more than 300) of modern horses and ponies available in the world according to the general stud book of horses but they belong to three groups based on the ancestral blood lines; the benchmark quality considered for breeding and upgrading. Hot blood These were the horses that evolved in the Middle East and Far East towards Mongolia, adopted to live under hot climates. They are small built with shiny coats and are widely renowned for their speed and endurance. They are also called the oriental horses. Cold blood These horses got evolved in the cold climes in the northern highlands in Europe and Scandinavia adopted to the cold weather conditions with a heavy build and thick coats and were generally used for farm and draught work. Warm blood When Europeans and the easterners started to interact through war, trade and diplomacy, hot blooded and cold blooded horses too interacted with each other, resulting in the development of the warm blooded horses suitable for riding purposes. This new breed led the process of developing the dominant thoroughbred horse. During the renaissance in Europe, equestrian sports became the popular leisure time of royals, regents and nobles creating the need and urge of demand to have horses with agility, speed and sprinting capabilities to win competition races. The breeders in England developed the Thoroughbred by crossbreeding the European breeds with oriental Arab horses. Thoroughbred is considered the hallmark of all horse breeds right around the world for the last couple of centuries. Though there are thousands of thoroughbreds round the world, interestingly their ancestry could be traced back to three Arab stallions called Darley Arabian, Godolphin Arabian and the Byrely Turk, thoroughbred horses belong to the category of hot blood type. Most of the warm blood breeds could be upgraded to thoroughbreds which will be the core of this research paper as well. Picture Although the presences of horses have been reported in Sri Lanka since the Vijayan times, the existences of horses were more prominent after the arrival of Europeans to Sri Lanka. In 1505AD when the Portuguese arrived, they found that their native horses were not much adopted to the tropical environment prevailed in Sri Lanka, hence they started developing a new breed using Indian and Middle East horses that could fare well in the existing environment. But they had only a limited area of control within the country and by 1600 AD they utilized the Delft Island to breed horses, since it was an island, remote from the main Island and they had easy access to India to bring horses, the breeding of horses took place very easily and effectively while the island won the title Ilha Das Cavallas or Island of the horses. Delft_Horse.jpg After the arrival of Dutch, they took over control of the coastal areas of Sri Lanka and further developed the Delft horse breeding facility by introducing new blood lines in to Delft from Far East. Picture During the early British time they used the same facility much more effectively by appointing a subaltern superintendent for the purpose, subsequently when the entire country was conquered, they abandoned the facility at Delft and utilized Nuwara Eliya and Diyathalawa as their new breeding grounds marking the golden era of equestrian sports in the country. British colonists were able to construct and have racing in Race courses at Colombo, Nuwara Eliya, Avissawella and Boossa in Galle and had a much prestigious polo grounds at Diyatalawa. Their control over the country for a longer time invariably had a positive impact in developing good breeds for their day to day requirements and leisure.DSCN4327.jpg CHAPTER 2 METHODOLOGY AIM The aim of the research paper is to study, analyze and prove the possibility of breeding native thoroughbred horses. Statement OF PROBLEM It is evident that we have used horses since very ancient times and the history proves that horses are brought here from India and Arabia. The Mahawansa says in 236 BC two tradesmen Sena and Guthika who came to Sri Lanka for the trading of horses took the control of the Anuradhapura city and ruled the country for 22 years. There are some older records in Mahawansa about the horses at the period of King Pandukabhaya (436BC-367BC). The existences and breeding of horses were more prominent after the arrival of Europeans to Sri Lanka in 1505BC. However after the colonial era this majestic animal had been neglected by the people and the breeds which were available got deteriorate in terms of quality with time, limiting the entire breed to a pony in the island of Delft and to a negligible number of horses with few private owners. Horses have been recorded in Sri Lankan history for more than 2000 years; however we have been unable to establish a thorough bred horse breed presently in Sri La nka unlike other countries in our region and world over. JUSTIFICATION Although this research is limited to five thousand words and for a period of little over two months which places lot of implications on the outcome of such a vast topic, considering the fact that Sri Lanka Air Force have initiated in setting up of an equestrian sport unit, this research can be reasonably justified based on the impact that could be made on this majestic field as a capable public organization through a collective effort with Mounted Police division, Sri Lanka Army and other relevant and interested agencies to add a sense of glamour and pride by replacing foreign horses with our own, that are being used during major state functions such as Independents day parade, Victory day parade and introduce them in military parades. Further if the objectives of this research could be achieved. At the end of the day it would save exorbitant amounts of money spent on importing horses and enable to introduce and revive horse riding, Polo and other equestrian sports and make a massive contribution to the inflow of tourism and foreign currency. SCOPE OF THE STUDY This study will be based mainly on documentary sources. It is intended to gather primary and secondary data information as follows. Primary source of collection of information are based on documentary sources including publications, Newspaper articles, private horse breeding organizations and government organizations. Secondary source will be interviews conducted with the professionals of the veterinary science and experts on horse breeding in the country. OBJECTIVES General Objective. Analyze the possibility of breeding native thoroughbred horses. Specific Objectives. The specific objectives of the research are as follows. The background of horse breeding in the world. The background of horse breeding in Sri Lanka. Study about breeding and developing native thoroughbred horses in Sri Lanka. Study about the problems faced in breeding horses in Sri Lanka. Analysis on breeding native thoroughbred horses and the advantages of having such a breed in Sri Lanka. Hypothesis It is possible to develop and establish a native thoroughbred horse in Sri Lanka. METHODS OF DATA COLLECTION The data collection has planned to carry out based on documentary sources including publications, browsing the Internet, private horse breeding organizations and government organizations. Information will be collected from interviews of the professionals of the veterinary science and experts in horse breeding. DATA ANALYSE TECHNIQUES The most part of the data analysis will be Predictive analytics. The collected data from different sources such as professionals and experts in the field will be taken in to consideration. CHAPTER ORGANIZATION Chapters will be organized on following manner Chapter 1 Introduction Chapter 2 Methodology Chapter 3 Back ground Chapter 4 Data Chapter 5 Analysis Chapter 6 Conclusion and Recommendation LIMITATIONS The time available to conduct this research will be approximately 3 months which does not permit a biological analysis with the help of the experts using the Delft ponies or to do a test breeding of a native horse practically by using Delft pony. The length of the paper will be limited to about 5000 words, and it will not be possible to collect data from all the reliable sources. CHAPTER 3 THE BACKGROUND Once the British rule in Sri Lanka ended in 1948, breeding of horses died a natural death with time due many reasons. Non availability of qualified veterinary surgeons in the country became the top most and there were only a handful of elite locals who had the capacity and influence to maintain their animals. Apart from that the Europeans during their time never let the horses in to the wild for natural breeding. Some religious beliefs against animal cruelty and gambling also contributed towards the downfall. After the existing numbers dwindled, people had to buy them from the other countries paying a large amount of money. Picture Though there are no native horses within the country, as mentioned in Para 9 after abandoning of the Delft Island stud, few horses left in the Island (Picture 1, 2 3) did survive and the reproduction has taken place naturally. But due to poor natural resources they have adopted well to the harsh environment of the Delft Island.DSCN4328.jpg As a result, the quality of the animal deteriorated in terms of height and athletic ability thus reducing the entire standard from horses to hard adopted ponies. The Delft Island was not in the proper control of the Sri Lankan government for thirty years due to the war, but as a result of timely action that included the Delft pony in 1970 in to the schedule iii of the fauna and flora protection ordinance that covers the list of Absolutely Protected Species we are still lucky to know a herd of more than 500 wild ponies are in the Island at the moment  [2]  . According to the Director (operations) Wild life Sri Lanka, a programme with the help of the Sri Lanka Navy to protect the wild ponies existing in the Island is under way. No proper veterinary research has been done to identify the type of the ponies available and their adoptability and however, Dr. Sampath Lokugalappathi an enthusiast at the Veterinary faculty of Peradeniya believes that the Delft pony descends from hot blood lines and Warm blood lines taking in to account the recorded ancestry. A proper analysis using the DNA technology could resolve the mystery and according to him since the Delft stud was maintained by Portuguese, Dutch and English, the ponies might carry quality genes of their European ancestors. HORSE BREEDING IN THE WORLD AND IN SRI LANKA The earliest people who recorded the breeding of horses are known to be from the Middle East since 1330 AD. Even Europeans started horse breeding many long years back. And further its believed that the nomads of the Mongolian steps have bred horses for several thousand years. In the modern day world, many of the countries breed horses on their own for many purpose but Americans Arabians and Europeans mainly breed horses now for equestrian sports. Also many of the western countries breed horses for commercial purposes. Considering the horse breeding in post independence era in Sri Lanka, most significant developments came as the horse lover cum business tycoon Mr Upali Wijewardane started breeding horses and it is said that he had upgraded the delft blood lines to a certain extent by the time of his untimely death. Then in the mid eighties, the Government of Sri Lanka started the much awaited project of upgrading the delft blood lines in to the Sri Lankan thoroughbred horse with introducing Australian thoroughbred blood lines by importing a white stallion named Sydney through the mount police division. The first official half bred of this project was a grey stallion named Super Charger that stole the hearts of local horse lovers. Later the project was expanded through the Mahaweli scheme by establishing an official breeding farm at Kalawewa with the horses owned early by Mr Upali Wijewardane and the new Australian influenced local blood lines, success went to the extent of being able to breed a thr ee quarter bred horse. But during the insurrection in 1988, the facility was destroyed unluckily and all the horses and some pregnant mares carrying the embryos of the upgraded horses were killed by the insurgents. Picture Although some efforts made to revive the project using Pakistani blood lines in early nineties had not flourished due to various constrains including health complications. Since then no government projects were conducted for breeding of horses. But some of the animal lovers started breeding horses in private capacity. And they were not much interested in breeding a native thoroughbred since it was time and resource consuming and the inability of access to use the new technology. But a horse lover named Mr Ajit Chitty who is a very enthusiastic still do horse breeding in his farm at Galewela. He has started breeding horses using Delft ponies and according to Mr Chitty they have bred up to three quarter bred level by cross breeding with an Indian thoroughbred (Picture 4). 256729-horsesthe-farm-dambulla-sri-lanka.jpg Further Gamini Jayarathne Stables are also pioneers on horse breeding in Sri Lanka. They have tried to breed thoroughbred horses in 2005 but had failed due to lack of qualified veterinary staff specialized in horse breeding  [3]  . Premadasa Riding School is also another famous equestrian sports establishment in Sri Lanka. They have number of horses in their inventory, they are mainly Indian thoroughbreds. Though they use the term Sri Lankan thoroughbreds  [4]  for some samples the breed has not been registered in the general stud book for horse breeds in the world. The Mount police division mainly participate and hold dominance in equestrian activities in all the major national ceremonies, they are mainly the experts on horse handling and horse training, and to a certain extent have the know how to deal with horse health. They have done horse breeding during early period but not in resent past. They mainly import castrated horses rather than breeding them for their purpose. CHAPTER 4 DATA USING DELFT PONIES TO DEVELOP A NATIVE THOROUGHBRED HORSE AND PROBLEMS FACED IN BREEDING HORSES IN SRI LANKA Selecting a location for breeding. Before selection of the sample it has to be confirmed that the type of the ponies (Hot, Warm, Cold blood) and the quality of the genus. This will be a main concern before starting the project. It is very much important to locate a site closer to the Peradeniya since there are no any other veterinary experts on horse breeding within the country other than the experts at the Veterinary Faculty of Peradeniya. Space of the location should be sufficient enough to cater more than 20 horses with an area for their activities. This facility should have sufficient number of stables for the horses. Selection and transporting of Delft ponies. Authority should be obtained from the Wild life Conservation to capture wild ponies from Delft Island. Veterinary expertise should be taken when selecting of ponies at Delft with the help of the Veterinary Faculty of Peradeniya to select healthy and adequately grown samples. It will be ideal to obtain 5 or more mares as well as stallions. Transporting the animals from the island to the mainland will need expertise support and they will be needed to be transport by road to the location taking time and giving adequate rest to the animals. Special protection will be needed to take care of their health during transportation. Breeding methods. There are several methods used to breed horses in the world and each technique has advantages and disadvantages. They are as follows Normal mating of the stallion and the mares. This will be the easiest method of reproduction of horses. All the stables in Sri Lanka use this method since it doesnt need any special tools, techniques or training. But this method has disadvantages such as requirement of a healthy good quality stallion and accidents during contact (kicking by the mare). Artificial insemination. This is known to be as a much more secure method. It will emit the risk of having reproduction disabilities of the stallion. And this will allow transferring quality genes from a required type of a stallion. Embryo Transfer. Flushing out the mares fertilized embryo a few days after the insemination, and transferring to a substitute mare. This method will require qualified veterinary surgeons with the technology, proper equipments and a proper facility. Egg Transfer. Egg is removed from the mare and transferred in to a second mare, which is then bred. This method will also require qualified veterinary surgeons with the technology, proper equipments and a proper facility. Breeding techniques. There are mainly three techniques used during breeding this will enable to transfer required qualities of a particular horse to the new generations. Inbreeding. It is a way of mating two genetically related animals (horse). This can result the offspring to be effected with unwanted (deleterious) traits. Linebreeding. It is a way of inbreeding, to fix desirable traits of one particular animal (horse) to the next generation. Outcrossing. This technique is used to introduce unrelated genetics in to a breeding line. Selection of the Breeding Method and the technique. Since it is much costly to buy a thoroughbred stallion and considering the risk of failing, the normal mating will not be considered. The Embryo Transfer and Egg Transfer methods require the technology and the qualified veterinary surgeons; therefore Artificial insemination method will be selected to fertilize the mares.E:No 35 JC SCDelft pic2000px-Intense_inbreeding_-_Continuous_sire_to_daughter_mating.svg.png Figure 1The requirement of developing a new thoroughbred with the genetic traits of the delft ponies will require using Linebreeding technique. The requirement of transferring genetics of the delft ponies with a thoroughbred will be full filed by using this technique, it will transfer genetic traits of delft ponies and thoroughbred to the next generation. The basic concept of the linebreeding is using high quality desirable traits in animal (thoroughbred) (S) to its daughter (D) and again to her daughter (D1) and so on (Figure 1). This will increase the presence of the genes of the father in the offspring. At the level of the fourth generation offspring will carry more than 93% of genes of the father (Table 1). Further linebreeding will create a near clone of a desirable individual. Table This technique is commonly used by the horse breeders to rare high quality horses by mixing the genes. Also this method will allow having a clear trace by the comparison with the parents about genes transfer rate and the improvement of the quality of the offspring. Hence it is recommended to use linebreeding with artificial insemination for the beginning of the breeding. Veterinary surgeon Dr Somarathne highlighted the advantages of using linebreeding with artificial insemination which is very much cost effective and much more reliable method for a country like ours. Breeding the mares. Horse semen  [5]  is available in the international market. America, Arabia, Australia and United Kingdom are the main and most reliable and good quality horse semen producers to the international market. Horse semen can be selected by checking quality of the pedigree of the donor stallion. Figure 2The most important thing which will need the veterinary expertise support to carry out will be the artificial insemination. During this process the sperms of a thoroughbred horse will be placed in to a reproductive tract of a Delft pony. The knowledge of the oestrous cycle (Figure 2) of the mare will indicate when the mare is ready for breeding. Normally ovulate every 3 weeks during the natural breeding season. To do the artificial insemination successfully one must identify the fertilizing period of the mare accurately. Picture 5This cycle will be control by the hormones released by the pituitary glands. Mares will start its oestrous cycle at the puberty, which is normally 1 ½ years from birth. After that they are suitable for use for the reproduction. During the artificial insemination process (Picture 5) more than one mare has to be bred to increase the next generation live stock. Artificial insemination will be done by a veterinary surgeon and all the required veterinary procedures will be adopted.E:No 35 JC SCDelft picai.jpg The Pregnancy. This will be the period that the foetus  [6]  is developing within the mares uterus. Special requirement to care for the mare during this period is essential specially giving the proper nutrition. The period from the fertilization to birth is known as gestation period. This period is normally 333 to 336 days (11 calendar months) for a mare but it may vary for thoroughbreds as 310 to 374 days. Also environmental factors and nutrition of the foetus may change the length of the pregnancy. Figure 3The pregnant mare will have to be checked periodically by a veterinary surgeon to asses and to check the proper growth of the foetus. This will enable to identify disorders of the foetus if any. The development of the foetus during the pregnancy is given in the following diagram (Table 2). It elaborates how the foetuses develop inside the womb with the time up to the birth. Day of Pregnancy Primary Development 1 24 hours after conception, the conceptus, i.e. the combination of egg and sperm, start to divide into two cells. This cell division continues into 4,16,32,64, ect. 6 The dividing cell bundle arrives in the uterus and at the same time breaks open its outer layer and hatches 18 Fetus now takes on C shape. Gut tube developing and umbilical cord is identifiable 23 All the basic body structures, neural tube (central nervous system and brain), pharynx, gut tube and major muscle block are present in a basic from 26 Forelimb bud and eye now evident 40 Nostrils seen, ears forming, all limbs are present, and elbow and stifle joints are discernible 45 External genitalia present 63 Eyelids fused while eye development continues. Sole and frog areas of hoof evident 120 Chin hair and eyelashes growing 180 Tail and mane present 320- 355 Birth of a well developed foal that is capable of walking 20 minutes after birth Table Birth of the foal. Before the foaling process the mare will be separated from the other ponies in order to ensure the safety of the foal  [7]  . Delivery will be encouraged naturally under supervision of a veterinary surgeon. A healthy foal can walk within 20 minutes after the birth and it has to be cared and kept separate from the other ponies for safety until it grows 4 weeks. After 4 weeks it will start to eat hay, grass and grain. After 10 weeks it needs more nutrition than the mares milk. When the foal completes one year it is called as a Yearling  [8]  and sometimes called as colt for male horses and filly for female horses who are from one to four years of age. Though the filly is suitable for use for the reproduction after 1 ½ years, due to abnormalities that can occur in mares animals at the age of four or more will be used for the reproduction in upgrading process. This same process has to be done to few other ponies to get maximum number of  ½ bred horses to be used for the next generation reproduction. Mainly the fillies have to be taken care of for the next generation reproduction and they have to be kept away from other stallions to avoid unnecessary pregnancies. Continuing this process for three generations will allow to rare 7/8 breed as given in the figure 4. The fourth generation of breeding will be a thoroughbred with Delft pony genes. The total of average reproduction time and the time the fillies utilized for the next generation reproduction is given in the following diagram (Table 3). Time Reproduction process 1 Year 1 Month To transfer from fillies to mare 4 Years Total 5 Years 1 Month Table Problems faced. The main problem that can face is the time duration that will take place for the linebreeding with artificial insemination. As per the Table 3, it will take more than 5 years to complete the first step up to the half bred horse. To achieve 7/8 bred stage will take 15 years and the thoroughbred more than 20 years. Problems may arise during obtaining authority for such a project from the relevant authorities since the wild ponies belong to the wild life department and to obtain and transport them for breeding has to be done with their authority. And the breeding process will be required to have the patronage of a permanent or a frequent visiting veterinary surgeon which will incur a very high cost. Unavailability of the qualified horse handlers in the country will be another serious problem. To care off more than 10-15 horses will require a staff of nearly 5 men who are trained on the subject. Although Artificial insemination is a proven technique in the world for breeding, this method will be used for the first time in the country for this particular animal. There are no references on artificial insemination for horse breeding in the country to refer during this project.  ½ Bred 3/4 Bred 7/8 Bred Figure 4 CHAPTER 5 ANALYSIS Since the only major project which was done in 80s was destroyed completely and not any private horse breeder have done this project properly according to the scientific requirements, there are no proof to be shown as the project can be really succeed. According to the horse breeding manuals  [9]  and as per the veterinary experts it is possible to develop a new breed using Delft pony and thoroughbred horse. The mixing of genes with a thoroughbred will increase the height of the new offspring and by the fourth generation they will grow beyond 14.5 Hands and will changed the category from pony to horse. The whole programme will be dependent on the blood type of the Delft pony. If it carry cold blood, the expectation on developing a thoroughbred will be much more difficult, time consuming and more costly. But as per the expertise such as Mr Ajith Chitty confirm that they do not belong to cold blood type (No any scientific proof). As per the table 3 it will take more than 20 years to complete four reproduction steps to achieve the thoroughbred horse with Delft pony genes. And since it is done through line breeding, during the third and fourth breeding it will not be practical to find out semen (sperms) of same donor stallion. But during third and fourth breeding using another stallion that is related to the first donor stallion will help out to increase the gene pool of the offspring. As the equestrian activities are very limited among the Sri Lankans the sample taken for the questionnaire was very narrow, but the qualifications, experience and the knowledge on the subject of the sample taken was very high. According to the questionnaire (Annex A) distributed among the sample the following results were obtained. Table Table Table CHAPTER 6 CONCLUSION Since there are no any past records of a project of this nature, this proje

Mothers Against Drunk Driving Essay -- Alcohol Teenagers Papers, DUI

Mothers Against Drunk Driving In the year 2001 more then 800,000 injuries occurred in the United States from alcohol related accidents, while more than 40% of automobile crashes were due to the abuse of alcohol (MADD homepage). These overwhelming statistics are just a small piece of the very large puzzle that stuns the nation with deaths every year. For some people, these statistics are more than just phrases on paper they are words that are haunting reminders of the tragedies and losses they have experienced in their lifetime. One such mother was so distraught by the loss of her thirteen year old daughter Carrie Lightner, who was killed by a drunk driver, began the organization Mothers Against Drunk Driving (MADD). On the other side of the country another mother was feeling the same pain as her five and a half month old daughter, Laura Lamb, took her last breath after a drunk driver struck their car. Together these women joined forces to share their sufferings with others in the same situation, while striving to prevent future accidents and conditions such as the ones they had just experienced. Since MADD has been in existence there has been a 43% decline in alcohol related traffic fatalities (MADD stats and resources homepage). It has consistently been providing statistics on excessive drinking, complete drunk driving research, the effects of underage drinking, laws regarding alcohol, and current news stories. MADD is not just advertised on the television and library, but has continuously been able to reach the public through the use of the internet. The website www.madd.org has reached thousands of people to spread the word of the harmful effects of alcohol abuse whether the consumer is underage or not. The large load of ... ...ople still take the keys after drinking alcohol. The holiday season is traumatic to so many families as in the year 2001 there were 4,943 deaths between Thanksgiving and New Years because of alcohol abuse (MADD statistics and resources). When is enough, enough? When will the public take some initiative and responsibility? When will people start paying closer attention to their actions and then the consequences? MADD has already taken this step and has been working for the past twenty years in making a difference. There endless support and dedication to the issue is clearly a necessity as they have worked to create programs and awareness on the issue. The statistics provided have been so appalling that after one has read the material on the MADD homepage, they will already become aware, but upon continuing to it’s links, the reader will feel the need to take action.

Sals Enlightenment in Mexico in Jack Kerouacs, On the Road Essays

In A Mexico Fellaheen from Lonesome Traveler, Jack Kerouac describes crossing the border between America and Mexico: "It's a great feeling of entering the Pure Land, especially because it's so close to dry faced Arizona and Texas and all over the Southwest B but you can find it, this feeling, this fellaheen feeling about life, that timeless gayety of people not involved in great cultural and civilization issues" (22). Mexico is at once "close to" America and yet distinct from it, a "Pure Land" removed from the fallout of Spengler's crumbling Western civilization. By acknowledging its primitive innocence, Kerouac calls attention to the difference between the ideal of freedom and pastoral harmony represented by Mexico and the reality of contemporary America. But more significantly, Kerouac describes later in the article the inherent contradictions of Mexico: in his experience with easily-accessible drugs, corrupt police, and fumbling novice bull-fighting, he also finds a profoundly rel igious people, and he is able to accept them without judgement as a complex mix of good and bad. As he says in that article, "I saw how everybody dies and nobody's going to care, I felt how awful it is to live just so you can die like a bull trapped in a screaming human ring" (33), but he ends with the understanding that "the world is permeated with roses of happiness all the time, but none of us know it. The happiness consists in realizing that it is all a great strange dream" (36). This vision of Mexico as a "Pure Land" with innate contradictions and complexity also appears in Kerouac's On the Road. In the final sections, Sal and Dean travel to Mexico City, but while Dean goes for kicks and to obtain a quick divorce, Sal goes for a different reas... ...na Baym. New York: Norton, 1998. 1072-1101 & 1126-43. Hunt, Tim. Kerouac's Crooked Road: Development of a Fiction. Hamden, Conn.: Archon, 1981. Kerouac, Jack. "Mexico Fellaheen" from Lonesome Traveler. 1960. New York: Grove, 1988. ---. On the Road. 1957. New York: Penguin, 1991. ---. Visions of Cody. 1960. New York: Penguin, 1993. Lardas, John. The Bop Apocalypse: The Religious Visions of Kerouac, Ginsberg, and Burroughs. Urbana: U of Illinois Press, 2001. Niebuhr, Rienhold. The Irony of American History. New York: Scribner's, 1952. Schaub, Thomas Hill. American Fiction in the Cold War. Madison: U of Wisconsin Press, 1991. Tytell, John. "The Beat Generation and the Continuing American Revolution." in Ed. Holly George-Warren. The Rolling Stone Book of the Beats: The Beat Generation and American Culture. New York: Hyperion, 1999. 55-67.

The Problems of Gangsta Rap Essay -- Music Culture Cultural Gangsta Ra

The Problems of Gangsta Rap The cultural majority in America is up in arms over the rising levels of violence and horrific images that have seeped into popular entertainment. Movies, television, and music have always been controversial, but even they can cross the line between poor taste and immorality. Entertainment corporations and record labels don't even blink, when told of the excessive torture or satanic lyrics found in material. Producers and directors continue to push the envelop on what is â€Å"done in good taste.†   Ã‚  Ã‚  Ã‚  Ã‚  Gangsta rap is one of the current problems of society. Popular music for teens has always been controversial, or at least in conflict with middle class attitudes. Teen music has always been under scrutiny by those who are older. Parents, whether from the 60's or 90's, never welcome the sounds of the younger generation. Unfortunately this fact does not comfort someone when listening to Snoop Doggy Dog or Ice Cube talk of sex, violence, beatings, and suicide.   Ã‚  Ã‚  Ã‚  Ã‚  Hollywood, the country's Mecca for TV and movies, is another contaminated disaster area. This area has given us hero's such as Clint Eastwood, Humphrey Bogart, and Bruce Willis. Once filmmakers would evoke sexual interests through eye contact or a touch of the leg. Today cinematographers resort to graphic sexual acts and horrific beatings. A poll by Newsweek stated that sexual moderation and fidelity are normal for both married people and for those who live together. In ...

Mystery Shopping†the Miracle Tool in Business Research

VOLUME NO. 3 (2013), ISSUE N O. 01 (J ANUARY) ISSN 2231-5756 A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal – Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory  ©, ProQuest, U. S. A. , EBSCO Publishing, U. S. A. , Cabell’s Directories of Publishing Opportunities, U. S. A. , Open J-Gage, India [link of the same is duly available at Inflibnet of University Grants Commission (U. G. C. ], Index Copernicus Publishers Panel, Poland with IC Value of 5. 09 & number of libraries all around the world. Circulated all over the world & Google has verified that scholars of more than 2022 Cities in 153 countries/territories are visiting our journal on regular basis. Ground Floor, Building No. 1041-C-1, Devi Bhawan Bazar, JAGADHRI – 135 003, Yamunanagar, Haryana, INDIA http://ijrcm. org. in/ VOLUME NO. 3 (2013), ISSUE N O. 01 (J ANUARY) ISSN 2231-5756 CONTENTS Sr. No. TITLE & NAME OF THE AUTHOR (S)HIERARCHY PROCESS MOJGAN RIAZI, DR. YOUNOS VAKIL ALROAIA & DR. ALI AKBAR AMIN BIDOKHTI ASSOCIATION OF TRAINING PRACTICES WITH JOB SATISFACTION IN PUBLIC SECTOR ORGANIZATIONS RIZWAN BASHIR & FARZANA BASHIR STUDYING THE RELATIONSHIP BETWEEN SOCIAL CAPITAL AND TALENT MANAGEMENT IN IRAN STATE MANAGEMENT TRAINING CENTER (SMTC) SAYED ALI AKBAR AHMADI, MOHAMMAD ALI SARLAK, MUSA MAHDAVI, MOHAMMAD REZA DARAEI & SAMIRA GHANIABADI CONTEMPLATIVE SCRUTINY OF THE ADEQUACY OF HERZBERG’S MOTIVATION-HYGIENETHEORY: A VERDICT OF JOB SATISFACTION IN THE MID LEVEL MANAGER IN TELECOMMUNICATION INDUSTRY ABU ZAFAR AHMED MUKUL, SHAH JOHIR RAYHAN & MD. SHAKIB HOSSAIN PLANNING AND MANAGING A SCHEDULED SERVICE DR. IGNATIUS A. NWOKORO REAL INCOME, INFLATION, AND INDUSTRIAL PRODUCTIVITY IN NIGERIA (1970-2005) Dr. OWOLABI A. USMAN & ADEGBITE TAJUDEEN ADEJARE DEVELOPMENT OF SMALL AND MEDIUM ENTERPRISES IN NIGERIA: A PARADIGM SHIFT ADEYEMI, A.ADEKUNLE THE EVALUATION OF KNOWLEDGE MANAGEMENTâ₠¬â„¢S EFFECTIVENESS ON E-LEARNING: A CASE STUDY ON PAYAME NOOR UNIVERSITY OF IRAN BAHAREH SHAHRIARI & KIARASH JAHANPOUR THE RELATIONSHIP BETWEEN ORGANIZATIONAL CULTURE AND JOB SATISFACTION AMONG PROFESSIONAL STAFF IN VIETNAMESE CONSTRUCTION COMPANIES NGUYEN PHI TAN ANALYSIS OF LIQUIDITY OF SELECTED PRIVATE SECTOR INDIAN BANKS SULTAN SINGH, SAHILA CHOUDHRY & MOHINA PRODUCTIVITY MEASUREMENT OF PUBLIC SECTORS BANKS IN INDIA DR. BHAVET, PRIYA JINDAL & DR. SAMBHAV GARG IMBIBE ETHICAL EDUCATION DR. T.SREE LATHA & SAVANAM CHANDRA SEKHAR MODELING INDIAN MONSOON (RAINFALL) VOLATILITY AS AN INDEX BASED RISK TRANSFER PRODUCT D P. SHIVKUMAR, M PRABHU & DR. G. KOTRESHWAR THE DEVELOPMENT OF SMALL SCALE INDUSTRIES IN MEGHALAYA MUSHTAQ MOHMAD SOFI & DR. HARSH VARDHAN JHAMB REGRESSION MODELS M. VENKATARAMANAIAH & M. SUDARSANA RAO EFFECTIVENESS OF EMPLOYEE RETENTION TECHNIQUES ADOPTED BY BPO COMPANIES WITH REFERENCE TO CHENNAI DR. RANJITHAM. D ROLE OF FOREIGN DIRECT INVESTMENT IN EDUCATION INSTITUTIO NS IN INDIA SHABANA, SONIKA CHOUDHARY & DR. M. L.GUPTA AN EXAMINATION OF LONG-RUN AND SHORT-RUN RELATIONSHIP BETWEEN CRUDE OIL PRICE, GOLD PRICE, EXCHANGE RATE AND INDIAN STOCK MARKET R. KANAKARAJAMMAL, S. PAULRAJ & M. V. ARULALAN MYSTERY SHOPPING– THE MIRACLE TOOL IN BUSINESS RESEARCH SHAKEEL-UL-REHMAN & A. VELSAMY THE EMPIRICAL INVESTIGATION BETWEEN EMOTIONAL COMPETENCE AND WORK PERFORMANCE OF INDIAN SALES PEOPLE DR. RITIKA SHARMA MARKETING OF BRANDED PRODUCT IN RURAL AREA: A CONCEPTUAL BASED STUDY ON RURAL MARKET PANKAJ ARORA & AJITHA PRASHANT A STUDY ON EMPLOYEES JOB SATISFACTION WITH SPECIAL REFERENCE TO COACH FACTORY P.MANONMANI & V. UMA E-CRM APPLICATION IN INSURANCE SECTOR AND RETENTION OF CUSTOMERS DASH BISWAMOHAN. & MISHRA RADHAKRISHNA THE USAGE OF SIX SIGMA TOOLS IN BRINGING DOWN THE DEFECTS IN THE HR PROCESSES SREEJA K & MINTU THANKACHAN WOMEN EMERGING GLOBALLY AS THE POTENTIAL MARKET: REASONS, IMPLICATIONS AND ISSUES DR. JAYA PALIWAL URBAN RESIDENTIAL WATER SUPPL Y IN GADAG TOWN IN KARNATAKA STATE DR. H H BHARADI TECHNICAL ANALYSIS: A TOOL TO MEASURE MARKET VOLATILITY G. B. SABARI RAJAN CO-BRANDED CREDIT CARD – A TAILOR-MADE PRODUCT NICHE FOR CONSUMERS DR.A. JESU KULANDAIRAJ A COMPARATIVE STUDY ON CUSTOMER SATISFACTION WITH SERVICE QUALITY IN PUBLIC AND PRIVATE SECTOR BANKS DR. SAMBHAV GARG, PRIYA JINDAL & DR. BHAVET EMOTIONAL INTELLIGENCE (EI): AN IMPERATIVE SKILL FOR MANAGERS IN THE GLOBAL WORKPLACE SMARTY MUKUNDAN Page No. 1. THE EXTENT OF THE IMPORTANCE OF PERSONALITY INDICATORS OF INDEPENDENT ENTREPRENEUR THROUGH USING GROUP ANALYTICAL 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 8 14 21 29 34 40 45 49 54 57 63 66 72 83 86 91 94 101 104 111 120 123 128 136 140 144 150 153 157 160 REQUEST FOR FEEDBACK INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal – Include d in the International Serial Directories ii http://ijrcm. org. in/ VOLUME NO. 3 (2013), ISSUE N O. 01 (J ANUARY) ISSN 2231-5756 CHIEF PATRON PROF. K. K. AGGARWAL Chancellor, Lingaya’s University, Delhi Founder Vice-Chancellor, Guru Gobind Singh Indraprastha University, Delhi Ex.Pro Vice-Chancellor, Guru Jambheshwar University, Hisar FOUNDER PATRON LATE SH. RAM BHAJAN AGGARWAL Former State Minister for Home & Tourism, Government of Haryana Former Vice-President, Dadri Education Society, Charkhi Dadri Former President, Chinar Syntex Ltd. (Textile Mills), Bhiwani COCO-ORDINATOR AMITA Faculty, Government M. S. , Mohali ADVISORS DR. PRIYA RANJAN TRIVEDI Chancellor, The Global Open University, Nagaland PROF. M. S. SENAM RAJU Director A. C. D. , School of Management Studies, I. G. N. O. U. , New Delhi PROF. M. N. SHARMA Chairman, M.B. A. , Haryana College of Technology & Management, Kaithal PROF. S. L. MAHANDRU Principal (Retd. ), Maharaja Agrasen College, Jagadhri EDITOR PROF. R. K. SHARMA Professor, Bharti Vidyapeeth University Institute of Management & Research, New Delhi COCO-EDITOR DR. BHAVET Faculty, M. M. Institute of Management, Maharishi Markandeshwar University, Mullana, Ambala, Haryana EDITORIAL ADVISORY BOARD DR. RAJESH MODI Faculty, Yanbu Industrial College, Kingdom of Saudi Arabia PROF. SANJIV MITTAL University School of Management Studies, Guru Gobind Singh I.P. University, Delhi PROF. ANIL K. SAINI Chairperson (CRC), Guru Gobind Singh I. P. University, Delhi DR. SAMBHAVNA Faculty, I. I. T. M. , Delhi INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal – Included in the International Serial Directories iii http://ijrcm. org. in/ VOLUME NO. 3 (2013), ISSUE N O. 01 (J ANUARY) ISSN 2231-5756 DR. MOHENDER KUMAR GUPTA Associate Professor, P. J. L. N. Government College, Faridabad DR. SHIVAKUMAR DEENE Asst.Professor, Dept. of Commerce, School of Business Studies, Central University of Karnataka, Gulbarga ASSOCIATE EDITORS PROF. NAWAB ALI KHAN Department of Commerce, Aligarh Muslim University, Aligarh, U. P. PROF. ABHAY BANSAL Head, Department of Information Technology, Amity School of Engineering & Technology, Amity University, Noida PROF. A. SURYANARAYANA Department of Business Management, Osmania University, Hyderabad DR. SAMBHAV GARG Faculty, M. M. Institute of Management, Maharishi Markandeshwar University, Mullana, Ambala, Haryana PROF. V. SELVAMSSL, VIT University, Vellore DR. PARDEEP AHLAWAT Associate Professor, Institute of Management Studies & Research, Maharshi Dayanand University, Rohtak DR. S. TABASSUM SULTANA Associate Professor, Department of Business Management, Matrusri Institute of P. G. Studies, Hyderabad SURJEET SINGH Asst. Professor, Department of Computer Science, G. M. N. (P. G. ) College, Ambala Cantt. TECHNICAL ADVISOR AMITA Faculty, Government M. S. , Mohali FINANCIAL ADVISORS DICKIN GOYAL Advoca te & Tax Adviser, Panchkula NEENA Investment Consultant, Chambaghat, Solan, Himachal PradeshLEGAL ADVISORS JITENDER S. CHAHAL Advocate, Punjab & Haryana High Court, Chandigarh U. T. CHANDER BHUSHAN SHARMA Advocate & Consultant, District Courts, Yamunanagar at Jagadhri SUPERINTENDENT SURENDER KUMAR POONIA INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal – Included in the International Serial Directories iv http://ijrcm. org. in/ VOLUME NO. 3 (2013), ISSUE N O. 01 (J ANUARY) ISSN 2231-5756 CALL FOR MANUSCRIPTSWe invite unpublished novel, original, empirical and high quality research work pertaining to recent developments & practices in the area of Computer, Business, Finance, Marketing, Human Resource Management, General Management, Banking, Insurance, Corporate Governance and emerging paradigms in allied subjects like Accounting Education; Accounting Information Systems; Ac counting Theory & Practice; Auditing; Behavioral Accounting; Behavioral Economics; Corporate Finance; Cost Accounting; Econometrics; Economic Development; Economic History; Financial Institutions & Markets; Financial Services; Fiscal Policy; Government & Non ProfitAccounting; Industrial Organization; International Economics & Trade; International Finance; Macro Economics; Micro Economics; Monetary Policy; Portfolio & Security Analysis; Public Policy Economics; Real Estate; Regional Economics; Tax Accounting; Advertising & Promotion Management; Business Education; Management Information Systems (MIS); Business Law, Public Responsibility & Ethics; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Labor Relations & Human Resource Management; Marketing Research; Marketing Theory & Applications; NonProfit Organizations; Office Administration/Management; Operations Research/Statistics; Organizational Behavior & Theory; Organizational Development; Pr oduction/Operations; Public Administration; Purchasing/Materials Management; Retailing; Sales/Selling; Services; Small Business Entrepreneurship; Strategic Management Policy; Technology/Innovation; Tourism, Hospitality & Leisure; Transportation/Physical Distribution; Algorithms; Artificial Intelligence; Compilers & Translation; Computer Aided Design (CAD); Computer Aided Manufacturing; Computer Graphics; Computer Organization & Architecture; Database Structures & Systems; Digital Logic; Discrete Structures; Internet; Management Information Systems; Modeling & Simulation; Multimedia; Neural Systems/Neural Networks; Numerical Analysis/Scientific Computing; Object Oriented Programming; Operating Systems; Programming Languages; Robotics; Symbolic & Formal Logic and Web Design. The above mentioned tracks are only indicative, and not exhaustive. Anybody can submit the soft copy of his/her manuscript anytime in M. S. Word format after preparing the same as per our submission guidelines dul y available on our website under the heading guidelines for submission, at the email address: [email  protected] com.GUIDELINES FOR SUBMISSION OF MANUSCRIPT 1. COVERING LETTER FOR SUBMISSION: DATED: _____________ THE EDITOR IJRCM Subject: SUBMISSION OF MANUSCRIPT IN THE AREA OF . (e. g. Finance/Marketing/HRM/General Management/Economics/Psychology/Law/Computer/IT/Engineering/Mathematics/other, please specify) DEAR SIR/MADAM Please find my submission of manuscript entitled ‘___________________________________________’ for possible publication in your journals. I hereby affirm that the contents of this manuscript are original. Furthermore, it has neither been published elsewhere in any language fully or partly, nor is it under review for publication elsewhere.I affirm that all the author (s) have seen and agreed to the submitted version of the manuscript and their inclusion of name (s) as co-author (s). Also, if my/our manuscript is accepted, I/We agree to comply with t he formalities as given on the website of the journal & you are free to publish our contribution in any of your journals. NAME OF CORRESPONDING AUTHOR: Designation: Affiliation with full address, contact numbers & Pin Code: Residential address with Pin Code: Mobile Number (s): Landline Number (s): E-mail Address: Alternate E-mail Address: NOTES: a) The whole manuscript is required to be in ONE MS WORD FILE only (pdf. version is liable to be rejected without any consideration), which will start from the covering letter, inside the manuscript. ) The sender is required to mention the following in the SUBJECT COLUMN of the mail: New Manuscript for Review in the area of (Finance/Marketing/HRM/General Management/Economics/Psychology/Law/Computer/IT/ Engineering/Mathematics/other, please specify) c) There is no need to give any text in the body of mail, except the cases where the author wishes to give any specific message w. r. t. to the manuscript. d) The total size of the file containing the manuscript is required to be below 500 KB. e) Abstract alone will not be considered for review, and the author is required to submit the complete manuscript in the first instance. f) The journal gives acknowledgement w. r. . the receipt of every email and in case of non-receipt of acknowledgment from the journal, w. r. t. the submission of manuscript, within two days of submission, the corresponding author is required to demand for the same by sending separate mail to the journal. 2. 3. 4. MANUSCRIPT TITLE: The title of the paper should be in a 12 point Calibri Font. It should be bold typed, centered and fully capitalised. AUTHOR NAME (S) & AFFILIATIONS: The author (s) full name, designation, affiliation (s), address, mobile/landline numbers, and email/alternate email address should be in italic & 11-point Calibri Font. It must be centered underneath the title.ABSTRACT: Abstract should be in fully italicized text, not exceeding 250 words. The abstract must be informative and ex plain the background, aims, methods, results & conclusion in a single para. Abbreviations must be mentioned in full. INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal – Included in the International Serial Directories v http://ijrcm. org. in/ VOLUME NO. 3 (2013), ISSUE N O. 01 (J ANUARY) 5. 6. ISSN 2231-5756 KEYWORDS: Abstract must be followed by a list of keywords, subject to the maximum of five. These should be arranged in alphabetic order separated by commas and full stops at the end.MANUSCRIPT: Manuscript must be in BRITISH ENGLISH prepared on a standard A4 size PORTRAIT SETTING PAPER. It must be prepared on a single space and single column with 1† margin set for top, bottom, left and right. It should be typed in 8 point Calibri Font with page numbers at the bottom and centre of every page. It should be free from grammatical, spelling and punctuation errors and mu st be thoroughly edited. HEADINGS: All the headings should be in a 10 point Calibri Font. These must be bold-faced, aligned left and fully capitalised. Leave a blank line before each heading. SUB-HEADINGS: All the sub-headings should be in a 8 point Calibri Font. These must be bold-faced, aligned left and fully capitalised.MAIN TEXT: The main text should follow the following sequence: INTRODUCTION REVIEW OF LITERATURE NEED/IMPORTANCE OF THE STUDY STATEMENT OF THE PROBLEM OBJECTIVES HYPOTHESES RESEARCH METHODOLOGY RESULTS & DISCUSSION FINDINGS RECOMMENDATIONS/SUGGESTIONS CONCLUSIONS SCOPE FOR FURTHER RESEARCH ACKNOWLEDGMENTS REFERENCES APPENDIX/ANNEXURE It should be in a 8 point Calibri Font, single spaced and justified. The manuscript should preferably not exceed 5000 WORDS. 7. 8. 9. 10. 11. 12. FIGURES & TABLES: These should be simple, crystal clear, centered, separately numbered & self explained, and titles must be above the table/figure. Sources of data should be mentioned below the table/figure.It should be ensured that the tables/figures are referred to from the main text. EQUATIONS: These should be consecutively numbered in parentheses, horizontally centered with equation number placed at the right. REFERENCES: The list of all references should be alphabetically arranged. The author (s) should mention only the actually utilised references in the preparation of manuscript and they are supposed to follow Harvard Style of Referencing. The author (s) are supposed to follow the references as per the following: All works cited in the text (including sources for tables and figures) should be listed alphabetically. Use (ed. ) for one editor, and (ed. s) for multiple editors.When listing two or more works by one author, use — (20xx), such as after Kohl (1997), use — (2001), etc, in chronologically ascending order. Indicate (opening and closing) page numbers for articles in journals and for chapters in books. The title of books and journals should be in italics. Double quotation marks are used for titles of journal articles, book chapters, dissertations, reports, working papers, unpublished material, etc. For titles in a language other than English, provide an English translation in parentheses. The location of endnotes within the text should be indicated by superscript numbers. PLEASE USE THE FOLLOWING FOR STYLE AND PUNCTUATION IN REFERENCES: †¢ †¢ †¢ †¢ †¢ †¢ †¢ BOOKS †¢ †¢ †¢ †¢ †¢ †¢ †¢ Bowersox, Donald J. , Closs, David J. (1996), â€Å"Logistical Management. † Tata McGraw, Hill, New Delhi. Hunker, H. L. and A. J. Wright (1963), â€Å"Factors of Industrial Location in Ohio† Ohio State University, Nigeria. CONTRIBUTIONS TO BOOKS Sharma T. , Kwatra, G. (2008) Effectiveness of Social Advertising: A Study of Selected Campaigns, Corporate Social Responsibility, Edited by David Crowther & Nicholas Capaldi, Ashgate Research Companion to Corporate Social Responsibility, Chapter 15, pp 287-303. JOURNAL AND OTHER ARTICLES Schemenner, R. W. , Huber, J. C. and Cook, R. L. (1987), â€Å"Geographic Differences and the Location of New Manufacturing Facilities,† Journal of Urban Economics, Vol. 1, No. 1, pp. 83-104. CONFERENCE PAPERS Garg, Sambhav (2011): â€Å"Business Ethics† Paper presented at the Annual International Conference for the All India Management Association, New Delhi, India, 19–22 June. UNPUBLISHED DISSERTATIONS AND THESES Kumar S. (2011): â€Å"Customer Value: A Comparative Study of Rural and Urban Customers,† Thesis, Kurukshetra University, Kurukshetra. ONLINE RESOURCES Always indicate the date that the source was accessed, as online resources are frequently updated or removed. Garg, Bhavet (2011): Towards a New Natural Gas Policy, Political Weekly, Viewed on January 01, 2012 http://epw. in/user/viewabstract. jsp WEBSITES †¢INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEME NT A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal – Included in the International Serial Directories vi http://ijrcm. org. in/ VOLUME NO. 3 (2013), ISSUE N O. 01 (J ANUARY) ISSN 2231-5756 MYSTERY SHOPPING– THE MIRACLE TOOL IN BUSINESS RESEARCH SHAKEEL-UL-REHMAN RESEARCH SCHOLAR ANNA UNIVERSITY OF TECHNOLOGY CHENNAI A. VELSAMY ASSOCIATE PROFESSOR DEPARTMENT OF MANAGEMENT STUDIES SONA COLLEGE OF TECHNOLOGY SALEM ABSTRACT Satisfied customers are an important advantage for almost every company. Every company tries its level best to deliver better services to make the customers satisfied.A customer must be satisfied up to the highest possible level. Mystery shopping is a type of research tool to measure the level of satisfaction, a customer experiences through impartial way. The present paper tries to bring out the conceptual understanding of mystery shopping – tries to explain the openness of mystery shopping to various ar enas whether public or private and how it creates attention for improving performance of the company. KEYWORDS Mystery Shopping, Mystery Shopper, Customer Services, Customer Satisfaction, Employee Appraisal, Competitive Advantage. INTRODUCTION nowing the customer satisfaction is always the top prerogative in any business.Getting to know the level of satisfaction and (or) the changing expectations of customers’ is a continuous process. Though there are various methods and tools available for this, mystery shopping is considered as unique and undeniable tool in any organisation. As defined by Wilson (2001), mystery shopping is â€Å"a form of participant observation that uses researchers to deceive customer-service personnel into believing that they are serving real customers or potential customers†. Mystery shopping is a technique that involves looking at your business from outside and measure the efficiency of your own key processes from the view point of customers. My stery Shopping can be carried out in person, by telephone, or less commonly by email.It can recognize strengths and weaknesses and aid to show exactly where service delivery can be improved. In instances where excellent service is provided, the service may be considered an example of best practice and specific staff members can be singled out for recognition and reward. Initially set up in retail and private sector service industries, now mystery shopping is used increasingly in the private as well as public sector to gain a better understanding of how service users are taken care of when they approach front line offices. Research is the foundation stone of effective marketing planning and is vital for implementing successful marketing strategies.Mystery shopping is a research to know about company in customer point of view. It is the use of individuals, skilled to measure any customer service process, by acting as potential customers and in some way reporting back on their experien ces in a detailed and objective way. It is also an act of purchasing goods and services for collecting information for market research. K REVIEW OF LITERATURE Although the concept of mystery shopping is old, there are very less literature available in its field. Since the use mystery shopping as a tool of research has got much concern in the present business competition, investigating through the literature becomes imperative.As the use of mystery shopping is gaining much importance in the present chase of competition. The literature obtained by the investigator, in the form of various reports and research studies is briefly reviewed in this part. Banks and Murphy (1985) have noted that organizations prolong to articulate discontent in performance assessment systems even though advances in appraisal technology. Appraisal reliability and validity still remain a major problem in most assessment systems. Mystery shopping is the collection of facts, not perceptions. The mystery customer questionnaire or checklist should emphasize objective questions with a view to collecting factual data, again negating another weakness of customer surveys, i. e. hat customers only remember their overall impression of a service and not the individual elements or transactions (Wilson, 1998). Finn & Kayande, 1999 found that the process mystery shopping uses a form of member observation to observe the behavior of employees, usually in the process of providing services; the resulting data are then used for evaluation purposes. The process usually includes a structured interaction between the representative and the service provider; an employee whose behavior is being assessed. It is followed by an evaluation interview in which the manager gives the employee feedback about the data collected during the interaction. This procedure is intended to increase the accuracy of the service provider.Bromage, (2000) found it as an integral training tool in that it can be used to identify training needs. Wilson, (2001) defined mystery shopping as a form of participant observation that uses researchers to deceive customer-service personnel into believing that they are serving real customers or potential customers. Shing and Spence (2002) argue that their use to gather competitive intelligence is parallel to industrial espionage and conclude that in such cases mystery shopping is difficult to defend ethically. Karia, 2005 stated that mystery shopping in India is of not a much scope but some of the big corporate have started to do mystery shopping for increasing their service delivery. Brender-Ilan, B. nd Shultz, T. (2005) found that the procedure of mystery shopping research is intended to increase the accuracy of the service provider valuation, as this type of jobs is considered rigid to appraise impartially. Obviously, the process is used differently in different organizations, and for different purposes. CONCEPTUAL UNDERSTANDING Mystery shopping is necessary for companies t o get an objective opinion on how their business is doing. If they used their own employees to evaluate their service and operations, it would be biased. So mystery shoppers, who don't already have a connection with the company, are used to provide honest and unbiased feedback.In the UK mystery, shopping is increasingly used to provide feedback on customer services provided by local authorities, and other non-profit organizations such as housing associations and churches. Mystery shopping is a term that describes a field based research technique of using independent auditors posing as customers to gather information about product quality and service delivery by a retail firm. The mystery shopper poses as a customer in order to objectively gather information on the business being INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal – Included in the International Serial Directo ries 01 http://ijrcm. org. in/ VOLUME NO. 3 (2013), ISSUE N O. 01 (J ANUARY) ISSN 2231-5756 studied. Getting a customer's view of one's business is a widely recognized tool in both the marketing and customer service arenas. When mystery shoppers are dispatched to visit a business, they use criteria developed by the client to evaluate the business and focus primarily on service delivery and the sales skills of employees. Their reports, usually written, are forwarded to the client and can be used in a number of ways. Mystery shoppers can also objectively evaluate competitors and their service delivery and product mix for comparisons and benchmarking.Mystery Shopping is also known as Ghost Shopping where industry serves to evaluate the customer service for any company that deals with customer satisfaction. By sending an anonymous ghost shopper, that forms the base on their visits to client locations. Ghost shopping helps in evaluating the service provided by the company’sâ€℠¢ channel members to its customers. From this information companies can understand whether it is meeting, or failing to meet, it's customer's needs. Ghost shoppers are everyday people who are visiting stores as anonymous customers, and in the process helping these stores to better understand how they can meet customers' needs. METHODS OF IMPLEMENTATIONMystery shopping can be done by two methods a) A company uses its own employees to perform the mystery shopping, in which company trains its own employees to collect the customer related enquires from the market and b) Some companies can engage marketing research companies to evaluate the superiority of service in their stores; these companies use mystery shoppers to get the information in disguise. They disperse a mystery shopper to make a particular purchase in a shop or store, for example, and then report on the experience and understanding. Typically, the shopper is compensated, and can keep the product or service. Mystery shopping can be used in any industry, with the most common venue being retail stores, hotels, movie theaters, restaurants, fast food chains, banks, gas stations, automobile dealerships, apartments, health clubs and health care services Mystery shopping can allow a firm to create a competitive edge. It can also assist retailers in developing and evaluating strategies to retain current customers.The first step in mystery shopping is to identify your firm's important customer service characteristics and objectives often flowing from your strategy and overall goals and objectives. Next a firm uses these variables to develop a mystery shopping questionnaire, either alone or with the help or a consultant or mystery shopping firm. The survey can include a mix of description and check-off questions. WHY & WHERE MYSTERY SHOPPING? In this growing severely competitive environment, there is an ever-increasing need for companies to gather evidence on whether their policy initiatives have had the intende d outcomes and whether retail firms treat their customers fairly.In particular, the need is to measure and evaluate the impact of company policies, assess levels of firms’ compliance with rules and examine the experience consumers have of the market. Mystery shopping is regarded as a necessary means of gathering such information. This is because of the problems inherent to surveying those who have recently purchased products – consumers don’t always exactly recall all the particulars. Some of the benefits of mystery shopping are; Product Placement, Point of Selling, Visibility, Customer Demand, Repurchases, Brand Recall, Awareness. Mystery shopping is useful to know about the awareness of that brand, how many outlets are having this product? Through it one can get the information about the competitors like their new product launches, market share, new promotions, campaigns, etc.Even you can check the placement of the product in the outlet, whether the product ha s got right place on shelf, visibility of product, how fast product is moving, impulse buying appeal of the product, etc. A â€Å"conformist† mystery shopper in-person visits more of business locations. The assessments are typically discrete questions along with the correlated point values, as well as some narratives for amplification. However, due to advances in technology as well as evolving customer service requirements, the ability to gather data and other materials relating to a customer’s experience has been significantly increased. Mystery shopping can allow a firm to create a competitive edge. It can also assist retailers in developing and evaluating strategies to retain current customers.Typical areas of assessment are customer service, suggestive selling and up-selling techniques, teamwork, employee and management activities, head-count, store appearance and organization, merchandise displays and stock, cleanliness of the location, signage and advertising com pliance, time in line and time elapsed for service, product quality, order accuracy, customer's preferences, cash handling, and return policies. After pre-testing the questionnaire, mystery shoppers are hired to do an assessment. Assessments can be on-site or via the telephone or even the Internet. A sample size as well as a period of time for the mystery shopping program is determined and results are used for feedback.BENEFITING RANGE OF BUSINESS Mystery shopping is more visible in developing countries and it is mostly prevailing in retail sector. But other sectors also use it as a tool to measure their customer satisfaction, competition, new technology advancements etc. some of the areas where mystery shopping is seen commonly are Banks, Restaurants, Hotels, Supermarkets, Automobile shops, Repair shops, Bars, Clubs, Theaters, Shopping malls, Retail chain operators. FMCG companies, Consumer durable companies, Apparel retailers. Mystery shoppers are professional in this field as he charges a reasonable amount from the companies for doing this service of conducting research.A feedback is given by them to the client whether the services are being performed according to expectations or not and gives a chance for the further improvements that company thinks necessary for its survival. On the other hand they tries to offer a better delivery to the customers to make them satisfied and a company can attract more and more customers if it is efficient in the market USE AND EXECUTION OF MYSTERY SHOPPING Managers can use the reports from mystery shoppers to evaluate their position in the industry, and the results can be used to provide employee recognition and other positive reinforcements of loyalty and morale through incentive programs.Many restaurants, banks, supermarkets, and clothing retailers have used the techniques, along with hotels, furniture stores, grocery stores, gas stations, movie theaters, automotive repair shops, bars, athletic clubs, bowling alleys, and almost any business where customer service is important. As the service sector of the economy has increased, so has the demand for mystery shoppers. Some retailers are large enough to have their own in-house program in place. Other smaller companies who do not have the resources to develop a quality mystery shopping program in-house use mystery shopping contractors. These contractors directly hire and train the mystery shoppers, who work as independent contractors.The reports from mystery shoppers can measure training and levels of customer service pre- and post-training. Mystery shopping allows managers to determine if the services provided by employees are appropriate. Shopping reports can assess promotional campaigns and even verify employees' honesty in handling cash and charges. Reports over time can give up a longitudinal database of averages. Some industries share findings so that managers can know regional or national averages of the industry. At the Web site Managerspot. c om, for example, restaurant owners can compare their numbers from mystery shopping reports with a pool of similar, but anonymous, restaurants.The use of mystery shopping is just one part of a company-wide program to develop and enhance employee performance. The idea is to find out from a consumer's point of view which areas of service and product quality are most important and what areas need improvement. Data from the shopping results can be used by the company to make necessary changes on a timely basis. The results should be used for developmental and reward purposes and not for punishment. Mystery shopping is a valuable tool to businesses and is especially helpful for small, start-up businesses that need accurate and fast information to assess their employees and compare their products and services to the competition.So mystery shopping is a process for exploring everyday experiences, one person’s view at a snapshot in time, a way of identifying strengths and weaknesses i n dealing with customers, a method of measuring employees’ performance against set customer service standards, a useful aid for identifying training needs. INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal – Included in the International Serial Directories 102 http://ijrcm. org. in/ VOLUME NO. 3 (2013), ISSUE N O. 01 (J ANUARY) ISSN 2231-5756 Mystery shopping can be used for various purposes. Most of the time the goal is to measure the quality of the service delivery to the customer.In this situation the mystery guest can be focused on the compliance to specific standards, guidelines or demands, or the mystery guest can be instructed to position the quality of the service on a scale. If a mystery guest visits locations of competitors, benchmarking becomes a way to judge your own activities against those. GROWING NECESSITY OF MYSTERY SHOPPERS Managers can use the repo rts from mystery shoppers to evaluate their status among its competitors and the scope of increasing the business. Also this tool is highly reliable, and the results can be used to provide employee recognition and other positive reinforcements of loyalty and morale through incentive programs.The use of mystery shopping is just one part of a company-wide program to develop and augment employee performance. The idea is to learn from a consumer's point of view which areas of service and product quality are most important and what areas need improvement. Data from the shopping results can be used by the company to make necessary changes on a timely basis. The results should be used for developmental and reward purposes and not for punishment. Mystery shopping is a valuable tool to businesses and is especially helpful for small, start-up businesses that need accurate and fast information to assess their employees and compare their products and services to the competition. MYSTERY SHOPPIN G IN INDIAMystery shopping is not much practiced in India; some of the organizations who have initially used this type of research are ICICI Bank, Titan, Arrow and Reliance communications. ICICI Bank used mystery shopping initially in Pune to check the services offered by one of its branches, it conducted survey by telephone through mystery shoppers to find out the different services provided to different age groups by the bank (Karia, P. M. , 2005) CONCLUSION In the present age of competition there are various tools of research available for the companies to measure their service level from the customer point of view. One such efficient tool is mystery shopping, which is also called as ghost shopping. It can be viewed as an efficient tool in measuring the customer satisfaction with the company.No doubt, companies are spending lot of resources in ensuring customer satisfaction and to know what actually customers want. Mystery shopping can be chosen as an efficient tool in knowing th e overall details of positive and negative aspects of services provided to customers. It can also be used to rectify the problems a company actually faces in dealing with the customers. REFERENCES Banks, C. G. & Murphy, K. R. (1985) â€Å"Toward Narrowing the Research-Practice Gap in Performance Appraisal†. Personnel Psychology, Vol. 38 (2), pp. 335– 345. 2. Brender-ilan, Y. and Shultz, T. (2005) â€Å"Perceived Fairness of the Mystery Customer Method: Comparing Two Employee Evaluation Practices†. Employee Responsibilities and Rights Journal, Vol. 17(4), pp. 231-243. 3. Bromage, N. 2000) â€Å"Mystery Shopping – It is Research, But Not as We Know It†. Managing Accounting, Vol. 78 (4), pp. 30-35. 4. Cawley, B. D. , Keeping, L. M. & Levy, P. E. (1998) â€Å"Participation in the Performance Appraisal Process and Employee Reaction: A Meta-Analytic Review of Field Investigation†. Journal of Applied Psychology, Vol. 98 (4), pp. 615–621. 5. Finn, A. (2001) â€Å"Mystery Shopper Benchmarking of Durable-Goods Chains and Stores†. Journal of Service Research, Vol. 3 (4), pp. 310-320. 6. Finn, A. and Kayande, U. (1999) â€Å"Unmasking a Phantom: A Psychometric Assessment of Mystery Shopping†. Journal of Retailing, Vol. 75 (2), pp. 195–217. 7. Karia, M. P. , (2005) â€Å"Ghost Shopping†. http://www. indiamba. com. 8.Shing, M. N. K. and Spence, L. J. (2002) â€Å"Investigating the Limits of Competitive Intelligence Gathering: Is Mystery Shopping Ethical† Business Ethics: A European Review, Vol. 11 (4), pp. 343-353. 9. Stovall, S. A. (1993) â€Å"Keeping Tabs on Customer Service†. Bank Marketing, Vol. 25 (6), pp. 29-33. 10. Wilson, A. M. (1998) â€Å"The Role of Mystery Shopping in the Measurement of Service Performance† Managing Service Quality, Vol. 8 (6), pp. 414-420. 1. INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT A Monthly Double-Blind Peer Reviewed (Refer eed/Juried) Open Access International e-Journal – Included in the International Serial Directories 103 ttp://ijrcm. org. in/ VOLUME NO. 3 (2013), ISSUE N O. 01 (J ANUARY) ISSN 2231-5756 REQUEST FOR FEEDBACK Dear Readers At the very outset, International Journal of Research in Commerce, IT and Management (IJRCM) acknowledges & appreciates your efforts in showing interest in our present issue under your kind perusal. I would like to request you to supply your critical comments and suggestions about the material published in this issue as well as on the journal as a whole, on our E-mail i. e. [email  protected] com for further improvements in the interest of research. If you have any queries please feel free to contact us on our E-mail [email  protected] com.